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05.25.12posted by
The Editors

Rodale to Resurrect Best Life

Brandon Kavulla, you can come home now.

Health and fitness publisher Rodale is bringing back Best Life, the high-end men's lifestyle magazine that it folded in 2009, Adweek has learned.

With well-rounded editorial and big-name contributors like David Mamet and Jay McInerney, Best Life was popular with readers and advertisers, carrying brands like brands like Lexus, Charles Schwab and Yves Saint Laurent. However, it became a victim of its newness (it had only launched five years before) and the luxury ad market, which took a dive in the recession.

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47

05.24.12posted by
SPD 47

SPD 47: Inside the Photo Booth

Our dear photographer Glenn just finished shooting at Cipriani's. Stay tuned for the whole set after the holiday weekend!… MORE

Cover of the Day

05.22.12posted by
The Editors

Cover of the Day: Friday Edition

Welcome to SPD's Cover of the Day, a portfolio of brilliant magazine and newspaper cover design from around the world.

Talouselämä, May 25,2012

Design Director: Teemu Lehtosalo

Art Director: Laura Korkalainen

Illustrator: Vesa Sammalisto

[Special issue similar to Fortune 500, listing 500 biggest companies in Finland. Talouselämä itself is the biggest Scandinavian weekly business magazine.]

Cover of the Day

05.22.12posted by
The Editors

Cover of the Day: Tuesday Edition

Welcome to SPD's Cover of the Day, a portfolio of brilliant magazine and newspaper cover design from around the world.

TV Guide, May 21, 2012

Design Director: Gloria Pantell

Creative Director: Rose Fiorentino

Illustrator: Charis Tsevis

Photograph: David Johnson/Fox
Editor-in-Chief: Debra Birnbaum

Covers

05.22.12posted by
Josh Klenert

Digital Buzz Replacing Newsstand Buzz?

May 21, 2012 may not go down in cover history the same way as the week Time and Newsweek both featured a young Bruce Springsteen on their covers -- but it could be noted both pubs continued a recent trend of buzzworthy covers.

In this wired world, the pressure for a cover to "pop" has become more important in the digital space rather than the traditional, physical newsstand. Time, Newsweek and Bloomberg Businessweek have all been seeing success with this formula.

The New York Times reported about the trend over the weekend. Of the Time breast-feeding cover, they said:

"We had a cover that captured lightning in a bottle," said Richard Stengel, managing editor of Time. "It's obviously a story that hit a nerve."

A Time spokeswoman said the breast-feeding cover was its best-selling issue this year, and Time doubled the number of subscriptions typically ordered in a week.

Taking their cues from digital counterparts, magazines are as interested in hitting nerves on social media as on the newsstand. The Time cover left an even more impressive mark online. On the day after the cover appeared, terms related to the cover were four out of the top five searches on Google. In the eight days after its publication, the cover was mentioned over 50,000 times on Twitter, and the magazine's Twitter followers spiked. Time also received 43,000 likes on Facebook.

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Redesigns

05.21.12posted by
The Editors

The New Brides

Creative Director, Cybele Grandjean, has been working on this redesign since December. The May re-launch issue of Brides is on newsstands now.
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