Roadside Type: Name that Font at 60mph

Roadside Type: Name that Font at 60mph

If you are on the Montauk Highway in Amagansett this summer, there are two reasons to pull over at Lunch and grab a quick bite.
First, Hamptons hipsters make a pit stop to order lobster rolls with root beer and strawberry rhubarb pie. But they also attracted by the bold san serif from the road. The type has some qualities of Bernhard Gothic ( Lucian Bernhard, 1883-1973), but probably belongs to another 20th century gothic, Spartan. Both Spartan and Bernhard Gothic are sans that transition from a pointy center vertex in lighter weights to a flat vertex in heavier cuts. Tricky!
  • Jonathan Hoefler

    Naturally I can't drive 27 without thinking of Gotham, which is based on just this kind of thing, but by that time I'm usually thinking more about fish and chips.

    Personally I like Duryea's sea food better, but the Lobster Roll has 'em beat for typography, hands down!

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