"Elegance and Toughness"

Our good pal Luke Hayman has just completed a redesign of Vibe, now in its 15th year. He describes the look on the Pentagram blog as drawing inspiration from the Gary Koepke, Bob Newman, and Florian Bachleda days, even bringing back the 1993 drawing of Vibe Gothic, combining it with Leitura Display (above).
For a page branding device--especially for those pages that must compete with facing ad pages--the redesign employs a new five bar graphic, inspired by a music cleft, that is easily recognizable but infinitely flexible and programmed to evolve. Segments may be knocked out for factoids ("Fantasia is the first cousin of K-Ci and JoJo Hailey aka one half of Jodeci") and can be customized for content (red and blue for a piece about the election, for example).
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