PAPER TO PIXELS: Who is Paul Schrynemakers?

PAPER TO PIXELS: Who is Paul Schrynemakers?

If taking a print magazine to the web sounds pretty damn hard, how about taking FIVE online?
And what if they happen to be massive, million-plus circ. magazines like Men's Health, Women's Health and Prevention...both domestic and international publications?

Paul Schrynemakers, after a 7 year stint as the creative director for, is a creative director for Rodale, a global health and wellness company.

For the last three years Paul has worked in a creative product development role for Rodale's magazine Web sites, which include: Men's Health, Women's Health, Runner's World, Bicycling, and Prevention. Other roles include work with Rodale's international partners, custom publishing clients and on the launch of Web exclusive projects.....and he still has time to join our panel October 7th.

Other interactive experience includes director roles at Time Inc. New Media and Voyager, an early pioneer in CD-ROM publisher. Paul got his start as a magazine designer at Health, Town & Country and Sports Illustrated for Kids.

Tuesday, October 7th, Paul will be a panelist on SPD's next event at FIT Paper To Pixels.

BK: What would you say is the single greatest skill a print magazine designer or creative director can bring to designing for the web?

PS: Most magazine designers already have the basic skills needed to design a Web page. I have a background in magazine print design and I've always maintained that good F.O.B design shares some of the qualities needed for good Web page design: layout, solid typography and a sense of pacing or flow of information. But visual design is really only half the equation. The most important skill is really being able to think how users will interact with your design: usability. The content that is featured on a Web site is often surrounded by a variety of ways to navigate, promote, and personalize it. A site can even respond to the path or interests a user shows. Web designers need to be attentive to these features throughout the design process. For me, the most exciting part of any project is when you are creating and refining that pairing of good usability with good visual design. Having a passion for it is what makes a good Web designer.

If you have a question for Paul, leave it in the comments below and he will answer it at the event or right here on



Tuesday, October 7, 2008
Katie Murphy Amphitheatre, F.I.T.
27th Street & Seventh Avenue, NYC

7:00 - 8:30 PM; doors open at 6:30

SPD Members, $10 in advance ($15 CASH ONLY at the door)
Non-members, $15 in advance ($20 CASH ONLY at the door)
Students & faculty with valid ID: $5

Please call SPD at 212 223 3332 by 5pm on Friday, October 3rd for advance tickets; after Friday the 3rd, tickets can only be purchased at the door the evening of the event and will be $5 higher, CASH ONLY.

RSVP early! All tickets, and seating, are first come, first served.

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