"I want to go back to what DR was," he says of future plans. "Working hands-on and not through account managers. I've never liked that agency model - it's not where creativity lies. DR accidentally ended up there in order to service bigger clients. I'm not being ungrateful to the people who ran the business side at DR - it wasn't their fault. I'm glad we did it - it took getting there to make me realise that it wasn't where I wanted to be."