After meeting with [WIRED creative director] Scott Dadich and deciding it wasn't in the spirit of WIRED to create a carbon copy of the US edition, Gary Cadogan and I, (the Wired UK art department) set out to create a UK version of the fantastic product Scott's team are working on. A somewhat daunting task!
We really wanted to keep the groundbreaking ethos of the US, but look more of a sibling rather than a twin. We've adopted the US A4 format - smaller than most UK magazines I've worked on but a fantastic tactile new size to get to grips with. We've used a tweaked version of the grid and a few fonts from the US to keep that common ground, commissioning a couple of our own fonts too: Zorro, which Simon Griffin worked up from a classic future/retro Letraset font, and Wired RAW, which Hugo and the team at JULIA created for us, based on the shapes of characters already existing in the US edition.
It was a challenge, creating something right for this market from something we held in such high regard.
We've halfway though issue two now and it's already great to be moving things forward. I'm thoroughly enjoying Wired, working with new photographers, illustrators and such great subject matter. Here's to issue three!
Art Director. WIRED UK
NEW WORK is a new recurring feature. We'll welcome anything that's gone to the printer recently, something you're especially proud of and think might be inspiring to the membership and readers of Grids. We'll note the credits and the publication and shine a little light on the latest and greatest in publication design. Please reduce your layouts to no larger than 1200 pixels wide and don't forget to include all relevant credits and a little background (if you feel like). Send your submissions to email@example.com and we'll post them as we get them.
PREVIOUSLY: Eddie Guy