This Typeface Drives 55

Treehugger reports on the Toyota iQ typeface, designed by 2 typographers, a race car driver, and a programmer to promote the new Toyota iQ microcar:

The goal was to design a typeface by tracking the moving car using special software, and the whole undertaking documented with photos and video. A camera mounted on a crane...was used to track 4 color dots on the 4 corners of the car. The movement was then turned into fonts using custom software.

More photos and the making-of video after the jump...