This Typeface Drives 55

This Typeface Drives 55

Treehugger reports on the Toyota iQ typeface, designed by 2 typographers, a race car driver, and a programmer to promote the new Toyota iQ microcar:
The goal was to design a typeface by tracking the moving car using special software, and the whole undertaking documented with photos and video. A camera mounted on a crane...was used to track 4 color dots on the 4 corners of the car. The movement was then turned into fonts using custom software.
More photos and the making-of video after the jump...

A full Flickr set of the process here; if you're into free, downloadable fonts, you can grab it here.

iQ font - When driving becomes writing / Full making of from wireless on Vimeo.

(Big thanks to John Mccauley for the tip!)

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