Futura and Verdana Battle It Out at IKEA

Futura and Verdana Battle It Out at IKEA

idsgn reports that IKEA has ditched their longtime custom Futura-based typeface for one of the web-standards, Verdana. Not surprisingly, strong opinions are being expressed, memorials for older IKEA catalogues are being posted, and petitions have been started. What do you think? A nice refresh, or so bad they might as well have chosen Comic Sans?

  • Jeremy LaCroix

    Looks like Verdana along with Georgia are getting a makeover that will leave these two web inspired fonts among other things more print friendly!

    Check out the original post here from our friends at idsgn.


  • wturnerharris

    Who cares?!!? Obviously you people... When Pepsi changed their type or when Microsoft changed theirs, there's been people who get bothered. It's clearly a process thought out by their respective companies. We are NOT their designers. We buy their products. If these people who are complaining about the changes are so adamant about a logo change, I'd like to see how they'd react to greater important world events.

  • Claibourn Hamilton

    So true Artémis, Grant & Erik...

    With so many talented type houses globally, with the ability to design customized typefaces, it's a wonder that the world biggest house hold brand in customization went with something so, so ordinary and mass produced?

  • Erik Spooner

    What a sad, sad state of affairs. And since when is Verdana modern looking? I suppose if you think modern a la 1999... über gross.

  • Grant Glas

    So bad they might as well have chosen Comic Sans...

    From TIME.com:

    Verdana, which was invented by Microsoft, was intended to be used on a screen, not on paper. "It has open, wide letterforms with lots of space between characters to aid legibility at small sizes on screen," explains Simon l'Anson, creative director at Made by Many, a London-based digital-consulting company. "It doesn't exhibit any elegance or visual rhythm when set at large sizes. It's like taking the family sedan off-road. It will sort of work, but ultimately gets bogged down."

    Carolyn Fraser, a letterpress printer in Melbourne, Australia, adopts a different metaphor to explain the problem. "Verdana was designed for the limitations of the Web — it's dumbed down and overused. It's a bit like using Lego to build a skyscraper, when steel is clearly a superior choice."

    IKEA's defense:

    "It's more efficient and cost-effective," says Ikea spokeswoman Monika Gocic. "Plus, it's a simple, modern-looking typeface."

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