Covers
09.30.09
posted by Robert Newman
Upside down cover at BusinessWeek

This week's
BusinessWeek cover is a classic design by art director
Andrew Horton and illustrator
Christoph Niemann, using the right-side-up/upside down approach. That got us thinking about other magazines that have designed covers in this format. Here are four more classics of the genre, covers from
Fortune,
Time, and
Mad.
If you know of others that we missed, please post a link in the
Comments section or email them to tips
@spd.org, and we'll add them to
the list. (
Updated: 12/14/11)

The NY Times Magazine had a great upside-down cover years ago. Can't find it in my SPD annuals. :(
It was about preparing for the unexpected or something ... entirely silver-grey, no type, just an upside-down logo positioned at the bottom of the page.
Ben Mollica designed a nice typographic and pictoral ambigram for the cover of Willamette Week's 2008 Drink Guide.. Illustration by Matt Bors.
The Boston Globe goes upside down this week: http://www.coverjunkie.com/new-covers/5279