Esquire: The Augmented Reality Issue

Esquire: The Augmented Reality Issue

First they tried E-ink, next up for Esquire is their "Augmented Reality Issue." 

Watch Esquire EIC David Granger show how a large bar code can activate digital content. 

Video after the jump...

  • mon_stdnt

    Has anyone who's commented above actually purchased the issue watched it in front of your computer? Its really very cool.

  • Nancy Stamatopoulos

    Cool, yes. Random? I'm thinking the cover went to the highest bidder. Sad for editorial integrity. Great for the sales team I'm sure.

  • Josh Klenert

    I'm all for trying out new tech, but what on earth does AR have to do with Robert Downey Jr and the promotion of his new movie that takes place in the late nineteenth century. If they tried this out for James Cameron's new movie Avatar, there would be a stronger, more integrated conceptual tie-in.

    Right now it just seems like a cool random gimmick.

  • Nancy Stamatopoulos

    Don't get me wrong...I am a true traditionalist when it comes to throwing my magazine in my bag to take with me everywhere. But this is too fun to pass up. Conde Nast's Drew Schutte was quoted by Folio this week: "...there is a tremendous future in both print and digital, and especially in the two together, as more advertisers want integrated programs." So perhaps this is one approach to not only enhancing the reader's experience, but boosting those magazine sales? I'd much rather hear "integrated programs," than "print is dead."

  • Josh Klenert

    Yes! I remember the CueCat. It was going to be the hot next thing! Just what I wanted to do, scan a bar code and then go to my computer.

    AR has a better chance with applications like the Layar iPhone App:

    http://layar.com/

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