Lubalin Now

Lubalin Now

Herb Lubalin is best known for his wildly illustrative typography and his groundbreaking work for the magazines Avant Garde, Eros, and Fact. Of course, at SPD, we have a special place in our heart for him as the namesake for our lifetime achievement honor, the Herb Lubalin Award, given just 12 times in our 45-year history. On Thursday, November 5th, The Cooper Union is opening their new gallery with "Lubalin Now," an installation of recent posters, publications, and motion graphics by internationally recognized graphic designers that spotlight an emerging trend toward expressive lettering and typography. Original sketches, magazines, logotypes, and posters selected from the Lubalin Center Archive will illuminate Lubalin's influence on contemporary graphic design. Some samples, and info on the Opening Reception after the jump...

Over 20 different artists contributed work for the show, all of it featuring Lubalin's hallmark expressive typography. Two samples are shared below, and more here at the LUBALIN NOW site -- but be sure to visit the gallery for the great show and new classic New York space.

3 minutes Wonder
by Alex Trochut, Barcelona.
Illlustration for Channel 4's 25th anniversary book

Tougher Than Diamonds, Rich Like Cream
by Justin Thomas Kay, New York City
T-shirt design for 2k by Gingham

The Lubalin Now exhibition opens November 5, 2009 and runs through December 8, 2009 at The Cooper Union, 41 Cooper Gallery.

The opening reception, public welcome, will be at the new Cooper Gallery, Thursday, November 5th, 6-8PM.

See the LUBLIN NOW site for gallery and reception info, and all other details.

LUBALIN NOW logo created by Justin Thomas Kay.

  • Ina Saltz

    Yes, Lubalin Now is a must-see! Curator Mike Essl did a fantastic job collecting contemporary work for this tribute to Lubalin, but the piéce de resistance is a massive wall with hundreds of logos designed by Lubalin or those in his studio; an even more amazing body of work when seen collectively.

    But wait; there's more. Tonight, in the Lubalin Center, Post Typography staged what is surely a first: a kind of Typographic Def Poetry Jam. Called "Fan Letter," it consisted of a series of two minute performances, each an "ode" to one of the twenty-six letters of the alphabet, ranging from animations to poems, stand-up comedy to porn, rants to songs: the gallery was thronged with mostly twenty-somethings, all reveling in their shared typographic fandom. It is additional evidence (along with the packed house at Galapagos last week for the typographic quiz show "The Type Is Right") that we are living in a new Golden Age of Type.

  • The Editors

    Twitter-feeds have it that everyone in the world is at the LUBALIN NOW opening right now, but if you, like some of us, couldn't make it, here's a great gallery of covers from Lubalin's FACT magazine, from Robert Newman Design:

    "To celebrate the opening of the LUBALIN NOW show at Cooper Union, we're got a gallery of covers from FACT magazine, all created by the master of typographic design, Herb Lubalin. Fact ran bimonthly for 22 issues in the mid-60s, and was the magazine Lubalin did between Eros and Avant Garde. These brilliant, rarely-seen covers are pure Lubalinism at its best."

    That very first cover, top left... has me reaching for my glasses right this minute.

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