The graphic attack of The Dallas Observer
Cover above: illustration by Noah Patrick Pfarr.
(Left): October 22, 2009, photo illustration by Alexander Flores, with modified stock images. (Right): August 27, 2009, stock image book cover, all art and typography by Alexander Flores.
Alexander Flores: "The ultimate goal for the covers is to get people to walk over physically and pick up the issue off the rack or out of the box, using the boldest, biggest, brightest, most provacative, bizarre, symbolic, iconic imagery that the subject matter will allow."
(Left): May 8, 2008, type and illustration by Alexander Flores, cardboard stock image from istockphoto.com. (Right): May 21, 2009, typography and photo illustration by Alexander Flores.
Alexander Flores: "The last thing the paper needs is to be regarded as sensationalistic by journalistic standards, but I can take certain elements and enhance them, exaggerate them, juxtapose them, in order the get the passerby's attention."
(Left): August 28, 2008, design by Alexander Flores, photograph by Brandon Thibodeaux . (Right): March 19, 2009, design and illustration by Alexander Flores.
Alexander Flores: "I try look at the paper as a collective volume; I try to not design similar-looking covers in tone, color palette, style, etc. in consecutive weeks. I want to make sure that the readers notice the new issue on the stand and pick that one up too, instead of not, because from 10 feet away it looks like last week's issue which they already grabbed."
(Left): June 4, 2009, typography and illustration by Alexander Flores. (Right): September 18, 2008, photograph by Morrey Taylor.
Alexander Flores: "Overall, I want every cover to be memorable, something that's going to literally be a call to action to get people to pick up a copy, read our content, whether by boldfaced means or subtle subversiveness."
(Left): design and typography by Alexander Flores, using stock DIsney images. (Right): design and illustration by Alexander Flores.
To see every Dallas Observer cover designed by Alexander Flores, visit his Flickr page. You can see another collection of Dallas Observer covers here.