Time for a tiny format for newsweeklies
In the past couple years just about every newsweekly in existence has redesigned and reimagined itself, from Time to Newsweek to BusinessWeek to Entertainment Weekly. And of course they're all experimenting with various types of e-readers and digital technology to make the magazines more portable and more accessible. I think it's time to suggest a radical move to any newsweekly brave enough to take it: change your format to a Quick-sized magazine. Imagine the savings in paper and printing alone! And how cool would it be to see Time magazine in this tiny, handy format? Art directors all know that everything looks better in a smaller format, so how about it Time and Newsweek?
You can see the complete March 12, 1951 issue, every page scanned, here. And you can read a very brief history of Quick here.
Visit here for a gallery of 14 classic Quick covers. And we've got a few more gems here...
(Left): August 15, 1949, baby Prince Charles. (RIght): July 21, 1952, Johnnie Ray.
(Left): October 27, 1952, Lana Turner. (Right): February 20, 1950, Roy Rogers.
Visit this page for a gallery of Quick covers.