Under (W's) Cover: Edward Leida

Under (W's) Cover: Edward Leida One of my favorite type of discoveries is to learn why and how a designer came up with an idea. So I'd like to share a peek behind the scenes at a great inspiration that I collaborate with on a daily basis: W magazine's Design Director Edward Leida and his twenty+ years of experience setting the design tone for the magazine.
This week, Wmag.com asked him to talk us through some of his most intriguing layouts for the title and how he keeps it real.
Check out the video interview here or watch after the jump...

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