03.16.10posted by Josh Klenert
First off, the idea in the post is completely unnecessary. There is no need for a physical store front or digital magazine rack... all you need is a wifi hot spot. No way am I waiting in line to use this thing when I can log on to the app store/itunes and browse content at my own pace.
Second, Josh I've had an opportunity to watch the VIV behind the scene videos (amazing stuff). My team and I sat down to discuss and concluded the production cost that went behind this project isn't feasible. Don't get me wrong it's a great idea, but I don't think this type of production will work with a monthly publication (at least a smaller size).
Lastly, thank you for the shout out Jeremy. My team and I will have a version we can test when the iPad arrives. We are scheduled to submit the app mid-April. We've setup a content management tool, in which graphic designers can full customize the entire piece by effortlessly switching graphics in and out. (We used several ideas from the Wonder Factory's SI demo and the Bonnier R&D demo) I will post a video when it is complete. What we are struggling with is the file size of the app... with countless photos and a couple videos we are wondering how patient (probably not very) the user will be when downloading and running the app. WiFi for download is a must... 3G will be slow. Also, for a richer experience it would help if the user was online when using the app...
Bottom line is the SDK is amazing - Seriously, if you're a company and you're not thinking about how an app on the iPad could change your business, you need to have your head examined.
The last line of this video is telling:
When asked when do you think this will be available...
"The technology exists now it's really up to companies to decide to do it"
Besides WIRED, NYT, SI, GQ who else is preparing for this?
If you work at a company that is starting to produce content for iPad let us know about it here, we want your story... How is it going for you? Can only the big guys jump into this game or is it possible for others? Grant Glas I'm talking to you (lol, had to call you out buddy) how is your knowledge of producing for SDK going?
A must watch video for what magazine features could be like on the iPad from Alexx Henry. From Fubiz, "An exploitation to the maximum of the capacities of the iPad in order to present this magazine Web filled of animations 3D, interactivity and graphics."
Also:Watch Alexx Henry's visions for the pages of Outside in motion (What I'm Looking At)
Interesting Idea, however it is unfortunately it feels somewhat dated.You will need at least 20 of these in one area of an airport. A newsstand enables multiple consumers to brows at the same time, where this giant touchscreen allows only one user at a time, and may create long line-ups just as a regular newsstand. Realistically iTunes would be the simplest and most efficient way to obtain content.
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