SKI Magazine's best of the season

SKI Magazine's best of the season SKI Magazine's Art Director, Eleanor Williamson, just wrapped-up the seasonal title's 7 issues before the tackle their next project (more on that later in the post), and in honor of these closing days of winter, offered to share a look back at their best design and photography of the season.

We kicked off the year with our annual Buyer's Guide (opener above). This year, we wanted the skis to be sexy and the words easy to absorb. We added small graphs of data from our ski test with quick hits of information for the reader, and we made the skis bigger than ever before.
We love gear, but we also fell in love with faces. Real skiers read our magazine, and we wanted them to connect with the community around them. We launched that initiative with this sweetie in October's Resort Guide.
And we followed it up with portraits by Jeff Minton and J.C. Leacock in High-Country Heroes.
For the record, nobody shoots ski action with a large-format film camera. It's just too hard. But Matthew Turley did just that with a beautiful shoot at The Canyons Resort for the November issue.
SKI 6.jpg
SKI 7.jpg
Peter Frank Edwards captured the essence (cold!) of skiing in Maine for our January issue. We knew he would his aesthetic would be perfect for the story, but we were so excited about how the images told our story that we couldn't use just one or two on the opener.
SKI 8.jpg
February brought us the Olympics, and a chance to show off our more racy side.
SKI 9.jpg
SKI 10.jpg
We are using the off-season to redesign Skiing Magazine, which is a sister magazine to SKI within Bonnier Mountain Group. The new design will launch in September, so keep an eye out.

-- Eleanor Williamson, Art Director, SKI Magazine; Creative Director, Bonnier Mountain Group

Hey! You've probably got some NEW WORK to share, and we want to see it! We'll welcome anything that's gone to the printer recently, something you're especially proud of and think might be inspiring to the membership and readers of Grids. We'll note the credits and the publication and shine a little light on the latest and greatest in publication design.

Please reduce your layouts to no larger than 1200 pixels wide and don't forget to include all relevant credits and a little background (if you feel like). Send your submissions to and we'll post them as we get them.

PREVIOUSLY: Real Simple's 10th Anniversary Covers
PREVIOUSLY: Fortune Redesigns
PREVIOUSLY: Hockey Challenge 2010
PREVIOUSLY: Monument Re-Imagined

  • Marshall McKinney

    Beautiful, smart, organized design and inspired active photography all wrapped up in a clean package. Eleanor, you are a genius. I always dig your fonts and how measured and thoughtful your designs are. The pages of SKI never looked better. I can't wait to see where your redesign goes—best of luck improving on what is already such a wonderfully rendered book.

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