SPD@FIT: George Lois on 'The Esquire Covers @ MoMA'

SPD@FIT: George Lois on 'The Esquire Covers @ MoMA'

We show this all the time, we love it so, but there's never too much of a great thing: here's a a tiny flash of what you might get a chance to see at our evening with George Lois for SPD@FIT on Tuesday, March 30th, where he talks with Wired's Scott Dadich about his show of Esquire covers at MoMA, the subject of a new book from Assouline, George Lois: The Esquire Covers (rumor has itproven fact: books will be there for purchase and autographing):

Info on this film and tickets after the jump...

The short film above was created on the occasion of George Lois being awarded SPD's Herb Lubalin Lifetime Achievement Award on May 7, 2004. Video created by Fred Woodward, Michael Norseng, Hudd Bayard and the talented team at GQ.

Breakfast with Mr. Lois: Part 1
Breakfast with Mr. Lois: Part 2
Breakfast with Mr. Lois: Part 3

GEORGE LOIS talks with Scott Dadich of Wired about his Esquire covers, the MoMA show, his new book from Assouline, and heaven only knows what else. But it's gonna be amazing.

Tuesday, March 30, 2010
Katie Murphy Amphitheatre, F.I.T.
27th Street & Seventh Avenue, NYC

7:00 - 8:30 PM, doors open at 6:30


SPD Members, $15 in advance; if tickets remain the day-of, they will be available for $20 at the door, CASH ONLY

Non-Members, $25 in advance; if tickets remain the day-of, they will be available for $30 at the door, CASH ONLY

Students (full-time) & faculty with valid ID, $10 in advance; if tickets remain the day-of, they will be available for $5 at the door, CASH ONLY


Register in advance (and save $5 off the door price!) by clicking the form above by noon on Monday, March 29th for advance tickets; after noon on the 29th, remaining tickets will be on sale at the event at the door, CASH ONLY.

As usual for SPD Speaker Events, all tickets, and seating, are first come, first served.

SPD uses Eventbrite to make all of our RSVPs easier... you should too! Find more info here.

  • Erik Spooner

    What a great night! Thank you all so much for hosting the event and for getting George to hang out with us and speak his mind. It left me wondering on the way home, though, about follow-up. Would anyone else be interested in a roundtable conversation on the "George Takeaway" as it were? In chatting afterward with several folks, including my CD, we all commiserated on the various ways in which we feel we get one hand tied behind our back; the ways in which we can not take the liberties George took. I'd love to hear from our colleagues about their thoughts on how to capture The Big Idea in an era of cover testing, focus groups, and infinitely recycled lines at the behests of "experts" and "cover consultants". Anyone else think that's worth putting together?

  • Josh Klenert

    Looks like George is looking for work: "Memo Pad: Give George Lois a Ring"


  • Robert Newman

    Be sure to see the George Lois interview posted on Jezebel.com, about all his Esquire covers featuring women:


    It's good stuff, as usual, lots of great stories from back-in-the-day.

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