Seattle Met Magazine Flash Mob Cover

Seattle Met Magazine Flash Mob Cover Seattle Met magazine art director Benjamen Purvis organized a flash mob for the latest cover of their 100 Reason to Love Seattle issue. The cover photo was taken from a helicopter as the crowd of 250 people mobbed below in the city's Gas Works Park. It's a great original idea; a welcome break from the countless formatted "best of" covers that city and regional magazines do every year. Purvis is doing some highly creative work at Seattle Met. Take a look at a couple examples of his energetic, polished design.

See a video and slideshow of the Seattle Met cover shoot here.

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Opening page for the 100 Reasons to Love Seattle feature

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Credits page for the cover shoot, showing how it was put together.


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Feature spread from the July 2010 Seattle Met


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Feature spread from the July 2010 Seattle Met


See more Seattle Met feature spreads and covers here.

See the Benjamen Purvis website here.


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Video from the flash mob shoot:



  • Criswell Lappin

    another city mag really coming together nicely. love the behind the scenes page actually appearing IN the physical magazine. nice work ben, keep 'em coming.

  • Julia Spangler

    What a striking cover—love the grayscale. Looking at their website, it looks like the whole magazine has gone through a recent overhaul, to great effect. The script for the name Seattle Met is a sophisticated choice. Makes me wish I lived in Seattle!

  • Matthew Bates

    Great work Ben.

  • Mike Solita

    Love the small touches -- especially the handwriting on "Fairview Fanny..." :)

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