Shoot This Magazine!
Inside the cover story readers are given a page to shoot at and the promise of a new rifle for the most creative photographs of completed targets...
Okay it may be a little more low-tech than the Wired iPad app but in terms of directly hitting your target audience (sorry couldn't help that one!) and having some fun with good old fashioned paper, it's kind of a great idea! The readers sure seem to be enjoying it too, the results and comments are well worth a look.