Paper to Pixels v2: Lessons from Last Night
A few thoughts that stood out to me:
Make It Happen
As D.W. Pine pointed out, don't think you're crazy making a mock-up of some rumored tech coming down the pike. It might happen, and if you're the one staring the conversation, you can lead a new path.
There Are No Experts.
We're all forging new paths with these new platforms and making things up as we go. Joe Zeff: "There are no rules. There are no paths."
Learn From The Past
Whether it's CD-ROMs circa 1994, broadband web circa 1998, web 2.0 circa 2002, or the first wave of iPad apps--it all helps influence ways to solve problems on these new platforms.
Iterate, Explore and... Design
Don't be afraid to embrace an iterative process. 50 button treatments, 20 layouts of what a table of contents could be is a good thing.
Don't Underestimate The Architect.
UX experts come with great experience. You might not always agree with them. You may find that 127-point asterisk is cool in print, but in an app it better activate something.
Lean on them for their insight and unique knowledge base.
Put On Your Business Hat
It's important to look at what you have in your archives. Apps don't need to be issue based, but could be content based. Think of that newsstand special issue model.
It's Not Paperless
D.W. Pine: "We had to build another wall." Its still important to print these layouts out and review as a team with editors.
Any other nuggets that stood out to you? Questions that did not get answered? Lets keep the conversation going.