Must Download App: The Cut

Must Download App: The Cut

New York Magazine quietly launched a sharp new app called The Cut on the Runway late last month. It's a must download! Already live with a print-based app, New York has created an elegant and robust app based on one of their well-know franchises. The App is another great example of reinventing magazine content on a tablet device (see also: EW's Must List)

The Cut app expands their franchise on the iPad by leveraging the strengths of the platform. Users can see collections from New York, London, Paris, Milan, watch videos of shows, browse/search catwalk photos, rate the latest looks, and enjoy up-to-the-minute fashion news. The Cut taps the power of search functionality with "Lookfinder", which allows users to search by clothing type, color, trend, designer, season, and model. They have also integrated Facebook to allow users to share runway looks with friends.

This is a state-of-the art app that features a smart architecture and great trade-mark New York design. Its an app that is poised for easy adaptation to the plethora of new table devices coming down the pike (see also: BlackBerry PlayBook, Android Honeycomb, HP TouchPad, etc...)

Stay tuned for more in the ever evolving space. 

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  • Nathalie Kirsheh

    It's like candy. LOVE.

  • Josh Klenert

    Apple must heart it too. It's now the "iPad App of the Week."

  • Emily Smith

    It's the perfect Valentine's Day gift...

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