Fairchild Fashion Media: "Smart, chic, and all business"
All of the Fairchild Fashion Media magazines are oversized, 10" x 12" and have varying publication frequencies. Beauty Inc was relaunched in February, targeted to the cosmetics and fragrance industry. Menswear, launched in 2010, is a hybrid called B to C (Business to Consumer) and is sold on newsstands. It features industry insider news, fashion and style features, interviews and profiles. FN, formerly called Footwear News, is weekly, and was relaunched over the summer. The new design of WWD debuted in January, with two new sections, Style, which appears daily, and Men'sweek, which appears every Thursday.
(Above): FN, August 22, 2011. Photograph: Brian Klutch, art director: Elizabeth Slott.
Nancy Butkus: "The design brief was to create business magazines that have the look and feel and impact of consumer magazines. Each publication has its own strong visual identity and personality. Because they are publications for the fashion, beauty and retail industries, beautiful photography is essential to the mix, and we've assigned some high-profile photographers like Ruven Afanador and Robert Maxwell. The typography strives to be elegant. The magazines must be an easy read--a simple flip-through should give the readers enough information to feel satisfied, and hopefully wanting to go back for more. Like everyone else, our readers are busy and looking for essential information."
FN, August 22, 2011. Photograph: Brian Klutch, art director: Elizabeth Slott.
FN, June 27, 2011. Photograph: Doug Rosa, art director: Elizabeth Slott.
Menswear, April 2011. Photograph: Lorenzo Agius, art director: Eric Perry. Menswear logo designed by Tal Leming.
Menswear, June 2011. Photograph: Rudolfo Martinez, art director: Eric Perry.
Menswear, April 2011. Photograph: Lorenzo Agius, art director: Eric Perry.
Beauty Inc, August 2011. Illustration: Josue Evilla, art director: Barbara Sullivan. Beauty Inc logo design by Louise Fili. Beauty Inc was formerly known as Beauty Biz.
Beauty Inc, September 2011. Illustration: Christoph Neimann, art director: Barbara Sullivan.
Beauty Inc, July 2011. Photograph: Ruven Afanador, art director: Barbara Sullivan.
WWD, January 2011. Illustration: DC Comics, art director: Andrew Flynn.
WWD, May 2011. Photograph: Eli Schmidt, creative director: Nancy Butkus.
WWD, January 2011. Illustration: Dale Stephanos, creative director: Nancy Butkus.