Fairchild Fashion Media: "Smart, chic, and all business"

Fairchild Fashion Media: The Fairchild Fashion Media magazine group, the collection of fashion trade magazines published by Conde Nast, has undergone a major metamorphosis, thanks to creative director Nancy Butkus and editorial director Peter Kaplan. Butkus took over the creative helm of the group in October 2010, soon after Kaplan started. She has since led the redesign of five magazines as well as the relaunch of WWD. Butkus describes the look of the magazines as "smart, chic, and all business." It's the third collaboration for Butkus and Kaplan, who worked together at Manhattan Inc. in the 1980s and at The New York Observer in the 2000s.

All of the Fairchild Fashion Media magazines are oversized, 10" x 12" and have varying publication frequencies. Beauty Inc was relaunched in February, targeted to the cosmetics and fragrance industry. Menswear, launched in 2010, is a hybrid called B to C (Business to Consumer) and is sold on newsstands. It features industry insider news, fashion and style features, interviews and profiles. FN, formerly called Footwear News, is weekly, and was relaunched over the summer. The new design of WWD debuted in January, with two new sections, Style, which appears daily, and Men'sweek, which appears every Thursday.

(Above): FN, August 22, 2011. Photograph: Brian Klutch, art director: Elizabeth Slott.

Nancy Butkus: "The design brief was to create business magazines that have the look and feel and impact of consumer magazines. Each publication has its own strong visual identity and personality. Because they are publications for the fashion, beauty and retail industries, beautiful photography is essential to the mix, and we've assigned some high-profile photographers like Ruven Afanador and Robert Maxwell. The typography strives to be elegant. The magazines must be an easy read--a simple flip-through should give the readers enough information to feel satisfied, and hopefully wanting to go back for more. Like everyone else, our readers are busy and looking for essential information."


FNfeature.jpgFN, August 22, 2011. Photograph: Brian Klutch, art director: Elizabeth Slott.


FNwing.jpgFN, June 27, 2011. Photograph: Doug Rosa, art director: Elizabeth Slott.


Menswearmcevoy.jpgMenswear, April 2011. Photograph: Lorenzo Agius, art director: Eric Perry. Menswear logo designed by Tal Leming.


0620.MW.Sarsgarrd.a copy.jpgMenswear, June 2011. Photograph: Rudolfo Martinez, art director: Eric Perry.


mens sprd.jpgMenswear, April 2011. Photograph: Lorenzo Agius, art director: Eric Perry.


Beauty Cover August.jpgBeauty Inc, August 2011. Illustration: Josue Evilla, art director: Barbara Sullivan. Beauty Inc logo design by Louise Fili. Beauty Inc was formerly known as Beauty Biz.


Beauty Cover Sept2.jpgBeauty Inc, September 2011. Illustration: Christoph Neimann, art director: Barbara Sullivan.


alistt-1.jpgBeauty Inc, July 2011. Photograph: Ruven Afanador, art director: Barbara Sullivan.


wwdstyle.jpgWWD, January 2011. Illustration: DC Comics, art director: Andrew Flynn.


WW_051211_S001_1M8A0.jpgWWD, May 2011. Photograph: Eli Schmidt, creative director: Nancy Butkus.


Media.jpgWWD, January 2011. Illustration: Dale Stephanos, creative director: Nancy Butkus.


  • nancy.butkus

    Not to be overlooked is designer Gina Nastasi whose hard work and fine eye are evident in the FN redesign. Thank you, Gina!

  • Eric P.

    Thanks Robert for posting! It's an honor to be featured on the SPD website.

    Small thing:

    "The new design of WWD debuted in January, with two new sections, Style, which appears daily, and Menswear, which appears every Thursday."

    Should read:

    "The new design of WWD debuted in January, with two new sections, Style, which appears daily, and Men'sWeek, which appears every Thursday."

    Thanks again!

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