TIME's Multimedia 9/11 Special: In Print, Digital, and TV

TIME's Multimedia 9/11 Special: In Print, Digital, and TV TIME magazine, like many others, has a special issue focusing on the 10th anniversary of 9/11 this week. More than any other magazine, though, TIME has dedicated not just the issue, but a special version of their iPad app, documentaries airing on HBO, CNN and other stations, and a hardcover book comprised of the interviews and photographs featured in the issue. From Editor Richard Stengel's letter opening the issue:
TIME has devoted nearly 100 covers to the events that came out of that fateful morning -- from the hunt for Osama bin Laden to the wars in Afghanistan and Iraq, from the anthrax scares to the controversies over Guantanamo Bay and Abu Ghraib, and ultimately to the rebuilding of the American spirit at home. As the 10th anniversary approached, we wanted to reflect on not just the memory of that day but also the defining moments of the 9/11 era.

More from Stengel's Editor's letter:
Led by our director of photography, Kira Pollack, who conceived this project and presided over it with unflagging passion, we sought out the voices of the decade: the first responders, the survivors, the men who took us to war and the troops still fighting it.... Their faces, in stunning black-and-white portraits by Marco Grob, fill these pages.

The issue [also] contains five unpublished photographs of 9/11 taken by James Nachtwey, the legendary war photographer.

Joe Zeff Design worked with the team at TIME to convert the issue into a special edition app as well. From the JZD blog:
Our staff was embedded in TIME's Manhattan offices for three weeks, working closely with the magazine's editors, designers and producers to make the best use of its remarkable portraits and interviews with 40 men and women whose lives were forever changed that day -- from the first responders at the World Trade Center to members of the Bush administration to survivors who rebuilt their lives after enduring unspeakable tragedy. The result is an extraordinary app that stands in place of TIME's regular weekly issue.

... All content is bundled into the app to ensure that the user can immediately access all content without relying on an internet connection.

Unlike past issues of TIME's app, this one was designed from scratch -- to best leverage the multimedia capabilities of the iPad. The app contains functionality previously unseen in TIME, made possible through WoodWing's Digital Magazine Tools and HTML5 development provided by Joe Zeff Design.

"It was an amazing opportunity," said Joe Zeff, president of Joe Zeff Design. "While other magazines focus on replicating their print magazines on a tablet device, TIME allowed us to create something entirely new. Their editors had curated incredible content, far beyond what was possible to present in print. This app demonstrates how the iPad empowers publishers to tell stories in new ways, with much more impact than ever before."

ZEFF_iPADs_TIME-2.pngZEFF_iPADs_TIME-1.pngABOVE: iPad shots of the openers and Marco Grob's portraits.


The video portraits and interviews have grown into a documentary, "Beyond 9/11: Portraits of Resilience" that will air on HBO at 8:46am this Sunday, September 11. The portraits are also part of a special 112-page book, a gallery show at MILK Studios in NYC, with a private opening tonight featuring an interview between Stengel and Secretary of State Hillary Clinton, and will be part of the permanent archive of the 9/11 memorial.

Stengel's notes about the covers:
Also notable, the print issue contains no advertising. For the front and back covers, Design Director D.W. Pine commissioned original art by Julian LaVerdiere and Paul Myoda, co-creators of the Tribute in Light memorial, and by Jenny Holzer, who drew on words from the interviews for her work.

For only the third time in our 88-year history, we have changed our trademark red border. Ten years ago we ran the border in black. For this momentous anniversary, we've changed it to silver.

TIME_9-19-11.pngABOVE: the issue's front cover (also featured in our 9/11 Gallery) with art by Julian LaVerdiere and Paul Myoda.


TIME_holzer_back.pngABOVE: the back cover, featuring typography from Jenny Holzer


Download the TIME Commemorative Issue for iPad here. TIME's special commemorative issue in print is on newsstands September 8th; get the special edition book TIME BEYOND 9/11: Portraits of Resilience book here.

See more about the design of the iPad app at Joe Zeff Design's blog here.

Special thanks to TIME Sr. Art Director Emily Crawford and Joe Zeff for the images used here.


See related stories:
9/11 Covers, Part 1: 2001
9/11 Covers, Part 2: 2002 and 2006
9/11 Covers, Part 3: 2011

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  • Heather Jones

    Though I think in NY there are beginning to be feelings of media over-saturation of this event going into the weekend...Time has put so much thought, collaborative effort, hours of hard work and ultimately, *respect*, into this commemorative and hopeful cross-platform publication... it's an absolute must see / experience. (ps the no-ad print version is breathtaking, down to the last detail...they even arranged for staples to match the silver border ;) I'm incredibly proud to work with such a fantastic and talented team. The show of portraits at Milk Studios opens September 17. Go. /// HJ

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