Cover of the Day 10.31.11
Little White Lies, Issue #38, November/December 2011
Studio: The Church of London
Part of a split-run, the second cover is after the jump...
Cover of the Day 10.31.11
Cover of the Day 10.26.11
Cover of the Day 10.24.11
Six months after the launch of the Prevention redesign, our creative team is excited to share some brief insights into our new look and the paths we took to get here.… MORE
Rebranding the over 60-year-old Rodale flagship was a task not to be taken lightly. Our readers have a passion for health and wellness. They are active and involved. We needed to create a feeling of community in the magazine that would be at once inspirational but obtainable, fun but also serious. Also, we needed to do this for an audience that is more media savvy, digitally interactive and discerning about how they obtain and process information than any generation of readers before.
Okay sounds good, right? But how do you do all this with in-depth health content, on a digest-size page, while maintaining authority and not looking like a text book?
Here are the highlights:
"I love talking to photographers about other photographers they're into."That's Heidi Volpe talking above, once again in an interview with the irreplaceable Rob Haggart of APhotoEditor, and Heidi is our final presenter to introduce to you here for tonight's Unsung Heroes 4 at Smashbox Studios in West Hollywood. Hedi's been the art director and photo editor for magazines when they are at some of their most award-winning, including The Los Angeles Times Magazine, Outside, Men's Health, GQ... the list goes on and on. Her rolodex is huge, and she's chosen just one artist to present tonight as her Unsung Hero. So you need to come with us after the jump for information on when to come and to save some money on your ticket!
Cover of the Day 10.19.11
That's the most important thing. That's truly the art form of what this is. The art form of being a commercial photographer is basically solving the problem creatively, putting your stamp on it somehow that people do know it's you, and then having the client be happy at the end of day. That's the art form. People forget that; that it's an art form to actually be able to do this.That's from one of our amazing presenters Thursday night at Smashbox West Hollywood, photographer and director Frank W Ockenfels 3. Read the full interview with Frank by A Photo Editor's Rob Haggart here, and get all the information (and your tickets!) to Unsung Heroes 4 after the jump so you'll be there to see who Frank's Unsung Hero is... … MORE
The Business Side 10.12.11
Cover of the Day 10.12.11
Cover of the Day 10.07.11
We looked at our market very closely and determined that the SPIN brand needed to transition from a magazine to a multi-platform media company with a substantial print offering. People look to SPIN magazine for powerful stories and iconic photography. Frankly, our current format just doesn't deliver on that promise. At 9.5" x 12" with much better paper and more edit pages, we'll have the opportunity to REALLY show what we can do.More news after the jump...
The successful launch of SPIN Play showed us that our audience responds well to a user-centric digital experience that's inline with the aesthetic of the magazine. We need to apply that thinking to the overall digital space. My creative dream team: Ian Robinson, Michelle Egiziano and Jennifer Edmondson, and I are working on ways to apply our visual storytelling methods to SPIN.com and SPIN Mobile.
We're fortunate to work for a company that believes in the power of print and the value of photography and design. I'm excited to show what the SPIN brand is capable of.
Cover of the Day 10.06.11
Every editor and designer has been impacted by all that Steve Jobs created. We changed the way we wrote, designed, perceived audiences, all because Steve Jobs gave us the most incredibly beautiful and functional tools to do it. The fact that he sat at the intersection of art and technology should be an example to all of us who sit at that intersection daily.--Mario Garcia, CEO/Founder, Garcia Media
Cover of the Day 10.06.11
IN OUR CART 10.05.11
... this week's design are a homage to print design. We launched two new artists: Jason Tiernan debuts with FPO (For Placement Only), a cheeky little placeholder for your forthcoming Tattly endeavors, and our own Yoko Sakao Ohama joins the fun with Crops. Josh Smith returns with the ever-classic Golden Ratio, and I contributed a colorful CMYK Tattly.Get your own set here.
WoodWing's primary focus has always been related to workflow, helping publishers push content to different channels. When the iPad emerged as a new channel, there was no existing solution for publishers to make apps, so WoodWing developed its own. Its partnership with Adobe allowed WoodWing to create a set of tools that worked with Adobe InDesign, and ultimately competed with Adobe's own solution. Rather than continue to compete with its partner, WoodWing returns its focus to workflow with Adobe's Digital Publishing Suite serving as the publishing engine for tablets.… MORE