SPD West: Unsung Heroes 4 "Making Art About Art"

SPD West: Unsung Heroes 4 Some people theorize that West Coast design is renegade, different and challenging, breaking with tradition, because the West Coast itself has a tendency to shift and shake, a constant reminder that nothing's permanent. We're don't know if that's true, but we do know we've got a tremendous lineup at Smashbox West Hollywood tomorrow night to talk about it, especially our keynote presentation: a discussion between West Coast heroes Lawrence Azerrad and John Van Hamersveld, talking assignments, typography, design, illustration and the power of art to communicate a bigger, permanent message, an emotional connection for the audience, reader or user. Now that we know is true.

We've got a little tease for you of what to expect from Lawrence after the jump, as well as a chance to snag some of the remaining tickets. You don't want to miss the cocktails, the networking, or the inspriation you'll get from us Thursday night....

(ABOVE: John Van Hamersveld's iconic imagery for The Endless Summer; Lawrence Azerrad's cover identity for Wilco's Yankee Hotel Foxtrot)

See more of John Van Hamersveld's work here.
See more of Lawrence Azerrad's work here.

Unsung Heroes 4: "It's An Art Form to Actually Be Able to Do This." (Frank W Ockenfels 3)
Unsung Heroes 4: "The Journey Is a Medium In Itself" (Rebeca Mendez)

Unsung Heroes 4: Top California creatives talk work, creativity, assignments, and more.
Presented by Charlie Hess, Lisa Thackaberry and Carol LeFlufy.

This is our fourth big bash at Smashbox; check out all the great work from our first night here, from our second night here and from our third night (illustration!) here.

Cocktails and hors d'oeuvres at 6:30.
Presentations about 7:30pm. (We'll see how the cocktails go... you know us.)
Advance RSVP saves you $$, and guarantees you a spot in the audience, some great food, and a cool drink in hand. (It was standing-room-only the last time, so... jump on it!) What better way to start your Thursday night, right?

Thursday, October 20, 2011
Smashbox Studios West Hollywood
1011 North Fuller Ave, LA, CA
6:30 - 9:00 PM, doors open for cocktails at 6:30
Plenty of street parking available.

SPD Members & Students, ONLY $5 with advance reserve
($15 at the door, CASH ONLY, if tickets remain after pre-sale ends)

General Admission, $10 with advance reserve
($15 at the door, CASH ONLY, if tickets remain after pre-sale ends)

RSVP early!  All tickets, cocktails, and seating are first come, first served.

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