SPD 47: Luis Mendo's Favorite Magazine

SPD 47: Luis Mendo's Favorite Magazine Luis Mendo, Founder, Editorial Design Consultant and Designer, GOOD Inc. Amsterdam
Favorite magazine: IL -- Intelligence in Lifestyle
I've chosen IL because design-wise it fulfills everything I want to see in a mag: brave typography, great imagery and a strong personality. The design team has made something special out of what could be just another newspaper supplement. The recent re-launch has made it even better than it already was. The new typography feels familiar and the mag is now a better version of itself, a grown up where you still can see the child. And I am so fond of their weakest point: the paper. Although coarse, thin and cheap in the feel, the team of designers, pre-press and printers does its best with it. The result is very pleasant to look at, despite everything. I love the smell of it too, but that's another story.

This post is part of the Favorite Magazines Project, part of SPD's PUB 47 Competition and Awards. Download the entry forms and be a part of the competition here.
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