SPD 47: Luke Hayman's Favorite Magazine

SPD 47: Luke Hayman's Favorite Magazine Luke Hayman (SPD 47 Co-Chair), Partner, Pentagram
Favorite magazine: Lotus Magazine
Designed by Anton Ioukhnovets, the custom publication Lotus is a riff on an old-school men's magazine with hot cars as the center folds. This is an English sports car brand with tremendous heritage which the design captures while simultaneously being contemporary. The format is large and lush - a spread covers the area of 4 ipad screens - and it's well used. The typography and design is deceptively simple. This magazine is a pleasure.

This post is part of the Favorite Magazines Project, part of SPD's PUB 47 Competition and Awards. Download the entry forms and be a part of the competition here.
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