How to (re) Make Money: Part 1, Print

How to (re) Make Money: Part 1, Print 2012 marks the 40th anniversary of Money Magazine and what better way to ring in a birthday year than with a new look and a bold new tablet app. Here in part 1 Design Director Neil Jamieson gives us some insight into how he and his team refined the look of the personal finance magazine in print. (In part 2 he'll tell us all about Money's tablet version, look for it next week!)


Photographs by Travis Rathbone

Getting Started

This new look was about 6 months in the making. Why so long? This is some pretty complex content and in order to deliver it in a clear, concise and hopefully engaging way I thought it was super important that the art department (all of us personal finance mag newbies) really had a handle on it. This learning period bought us a level of trust from our editors and meant all of our design decisions came from an informed place.

After working with the content for a while we learned that (a) The world's economy is terrifying, (b) that I don't know the first thing about investing and (c) the magazine could use more than just a couple of new fonts and a coat of paint. The editors and I where able to identify the areas that we wanted to address and our "refinement" quickly became a redesign. A lot of the tweaks we wanted to make where aesthetic...we wanted to be more ambitious with our photography, less fussy with our packaging, tighter with our use of color (you know, the usual), but we also wanted to work on different (more graphic) ways to tell our stories, on pacing, on reorganizing/rethinking the front of book, on navigation, and on edit/ad separation.  



We started with the most simple of ad separating rule...this 1 pica thick black bracket became the hallmark of the new look and served as a nice piece of structure to work around. It acted as a barrier between our edit and some pretty terrible looking ads.

A New Display Face: Early on in the process we fell in love with a font drawn by the Swiss Foundry Lineto called Brauer. The condensed face felt modern and unfussy but it still had lots of personality while being legible and clear. It also was fairly gender neutral which was appropriate for our readership and I liked that it didn't feel too feminine when knocked out. It also paired really nicely with our serif face which we kept from the old design (good ol' Benton Modern). The good folks at Lineto extended the family for me to include custom light and thin weights which made it a little more versatile.

Photograph by Jose Mandojana

Illustration by Oliver Munday


We then started developing our navigation (which obviously had its uses in the tablet version... more on that in part 2) and defining each section by an accent color (plan: green, health: red etc) which we picked up in the art for each section

Some pages just needed a spring clean... 

a couple of before (left) and afters (right)


Illustration by Brett Affrunti


Photograph by Ryan Donnell

...Others needed More attention: Sometimes a 500 word narrative isn't the answer, we tried to figure out smarter, more dynamic story telling solutions


Illustration by Vault 49


Infographic by Luke Shuman


Features: The feature well became bolder and more graphic. The art has more room to breathe and the content is more organized and less fussy. Kudos to photo director Ryan Cadiz and his team for their ambition and tirelessness and for turning some super complex ideas into extraordinary images


Illustration by Mark Macho


Photograph by Dan Saelinger

Some Highlights from our double "investor's guide" issue



Photographs by Travis Rathbone

Attention to Detail: Data is our bread and butter. Readers love numbers, charts, scorecards, performance tables, you name of these pages may not be especially showbiz but requires great skill and attention to detail

Illustrations by L-Dopa


Soon after we started prototyping we learned that our tablet version was given the green light for a December 2011 launch which meant we had the unique opportunity to develop both print and tablet at the same time, one was able to inform the other and vice versa. More on that in part 2!

Art Department

Design Director: Neil Jamieson

Deputy Art Directors: Rich Morgan, Laura Renga

Tablet Art Director: Linda Tran Tutovan 

Photo Department

Photo Director: Ryan Cadiz

Deputy Photo Editor: Shayla Hunter

Associate Photo Editor: Ryan Messina

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SPIN Turns 25, Zips Up, Counts Down
Psychology Today Gets Serendipitous
Runner's World Takes on Bigfoot
American Cowboy Redesigns
  • Luke Shuman


  • Nathalie Kirsheh

    Fantastic! I can't wait to pick up my copy! Congrats Neil & team

  • Matt McClane

    Echoes of (circa 2009) Field & Stream here, and I love it. I'm particularly impressed by the new department / section navigation. You make it fun to turn those pages... and the tablet edition is really going to sync up perfectly. Wonderful work, team Money!

  • Martin Gee

    Gorgeous redesign! I absolutely love the structure and details.

  • Joe Zeff

    Stunning work, Neil. Congrats!

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