O.R.D.: Outdoor Retailer Daily

Matthew Bates, creative director of the Outdoor Group (which includes Backpacker magazine, among others), took a team of smart visual folks to the Outdoor Retailer trade convention in Salt Lake City to create a daily magazine/newsletter. Along with senior art director Bryan Nanista and photographer Ben Fullerton, Matthew designed and published four daily issues, complete with photo shoots done in a convention hallway on seamless. The first day's cover is pictured above, and the other three are after the jump.

O.R.D., Day 2, January 20, 2012

O.R.D., Day 3, January 21, 2012

O.R.D., Day 4, January 22, 2012

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