O.R.D.: Outdoor Retailer Daily

O.R.D.: Outdoor Retailer Daily Matthew Bates, creative director of the Outdoor Group (which includes Backpacker magazine, among others), took a team of smart visual folks to the Outdoor Retailer trade convention in Salt Lake City to create a daily magazine/newsletter. Along with senior art director Bryan Nanista and photographer Ben Fullerton, Matthew designed and published four daily issues, complete with photo shoots done in a convention hallway on seamless. The first day's cover is pictured above, and the other three are after the jump.

DAY2_ord_2012.jpgO.R.D., Day 2, January 20, 2012

DAY3_ord_2012.jpgO.R.D., Day 3, January 21, 2012

DAY4_ord_2012.jpgO.R.D., Day 4, January 22, 2012

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