Fixing Up a Rambling Wreck
You may know Atlanta-based CD José Reyes from his work at the popular indie music mag Paste. He and his firm, Metaleap Creative, an award-winning creative firm known for the design of several other national and regional magazines, were recently hired to redesign the alumni magazine at Georgia Tech.
He gives us the story after the jump ...
"Last May, after seeing the work we did for Paste and other titles, the Georgia Tech Alumni Association approached Metaleap to redesign their quarterly magazine. The publication serves as a point of connection for over 125,000 loyal graduates from all over the world. And with the Georgia Institute of Technology being one of the nation's top research universities (it consistently ranks in U.S. News & World Report's top 10 public universities in the country), there is a lot of news to report. The publication features stunning photographic essays and extensive coverage of emerging technology, Tech traditions and alumni achievements, along with campus news and upcoming events.
"I met with the magazine's new editor, Van Jensen, and Alumni Association president Joe Irwin to discuss redesigning the title to look and feel more like a consumer title, while staying true to its roots as a source of news for alumni. The new design seeks to both ignite the passion of the alumni for the school and enforce its position as a voice in technology research, with an aesthetic that is equal parts forward-thinking business mag and high-tech news source.
"We infused the design with technology-related details and a color palette that echoes, rather than mimics, the Institute's colors (navy and gold). We were proud to have partnered with some amazing contributors for this issue, including illustrators Josh Cochran and Joe Ciardiello, and photographers Josh Meister (a frequent contributor to Paste) and Gately Williams (a long-standing Garden & Gun contributor). To support the technological aesthetic, we chose several Hoefler & Frere-Jones typefaces, including, Vitesse and Tungsten, and paired them with Miller (Font Bureau) and Stag (Christian Schwartz) for body copy and headlines.
The first redesigned issue will be mailed to alumni later this month with subsequent issues to be released quarterly.