SI's Annual March Madness

SI's Annual March Madness It's that time of year: March Madness! The 2012 edition has a few additions: from men's teams to women's team and mascots to Facebook fans. Sports Illustrated Creative Director Chris Hercik shares some insight into the annual cover:

Each year Art Director Ed Truscio takes on the challenge of creating this much-anticipated cover by piecing together over 100 images. This year, however, SI celebrates its 10th annual March Madness cover by enhancing it with Augmented Reality (below). To take advantage of the technology, all you have to do is hover your  SI All-Access Phone App over the cover to reveal six tournament videos, then simply touch the video you want to watch. This year's cover had some new editions alongside the 68 men's teams, top-ranked women's team, coaches and mascots. Fans also had a chance to join the Madness. SI launched a Cover Challenge on Facebook, where fans could submit their photos. SI editors then chose the FINAL FOUR images that were included on the cover. See if you can find them. And let the Madness begin.

The 2012 SI March Madness cover features a bit of augmented reality (above).
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