London Calling: SI's 2012 Olympics Preview

London Calling: SI's 2012 Olympics Preview Sport's Illustrated's 2012 Olympics preview issue is on stands today and Creative Director Chris Hercik was able to give us some insight into the tent pole issue's globe spanning production. Check out the detailed preview including shoots big (Amazing portfolio of athletes who's lives where deeply effected by the arab spring) and small (an all instagram 'Leading Off"!)

This is one of our most ambitious Olympic Preview issues which launches the coverage of the Olympic Games for SI. This also prepares the readers for the Live from London daily app that SI will launch at the end of this week. It will showcase amazing photographs with an actual LIVE PHOTOGRAPHY feed, Live medal counter, Writer Twitter Feeds, Daily Video wrap ups and of course award winning SI journalism.

We photographed The Fab Five - Team USA Women's Gymnastics, The "Last" Dream Team, The Duel: Phelps vs. Lotche, Usain Bolt running on 2 inches of water, The stars of Team USA and in partnership with CNN, Photographer Simon Bruty travelled from Tunisia to Yemen photographing Olympic Hopefuls. The photographs and the their stories are simply stunning.

This week also features  the FIRST EVER all INSTAGRAM leading off.

Check out the all instagram "leading offs", great idea!




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