This Film is Not Yet Rated

This Film is Not Yet Rated
As if they weren't busy enough producing an award winning magazine and tablet apps, the team over at Esquire have started creating a video trailer to preview each issue.  Design Director David Curcurito gives us some insight into the process.

Esquire has been producing short videos since 2007.  But we knew we were really onto something when we filmed Megan Fox in 2009 very slowly getting out of bed in the morning in a short piece called "Good Morning, Megan." It didn't win the Academy Award but it affirmed our notion that a stand-alone (very) short film is much more interesting and amusing than a"behind-the-scenes" video of a photo shoot--a staple of magazine web sites that serves only to make photographing interesting people seem like a lot of hard work (which it is, of course, but there's no reason an Esquire reader needs to know that). Since the Megan Fox video, we've filmed supermodels lip-syncing to the best songs of the year, an esteemed actor pronouncing the names of Scotches (reader service!), a supermodel offering etiquette tips for concert-goers (we've found supermodels make exceptional video presenters), and dozens of other short pieces. In March 2012, we produced a "trailer" for a story on the Zanesville animal massacre. It was successful enough that we now produce video trailers for every issue of Esquire, for all of our formats including print...yes, print. Download Netpage for free and hold it up to the December cover. I dare you, I double dare you. 

Esquire August Trailer from SPD Videos on Vimeo.

Esquire September Trailer from SPD Videos on Vimeo.

Esquire October Trailer from SPD Videos on Vimeo.

Esquire November Trailer from SPD Videos on Vimeo.

Esquire December Trailer from SPD Videos on Vimeo.

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