Wired and Dan Forbes, Building Blocks.

Wired and Dan Forbes, Building Blocks.

Ever wondered how much work goes into shooting a block of concrete? Quite a bit it seems...when you have an ambitious concept and a kick ass photographer that is! Dan Forbes and CD Brandon Kavulla collaborated on another great still life  for their "what's Inside" franchise in the November issue of Wired US. Go behind the scenes with this eye opening video after the jump.




Kavulla: Wired's What's Inside page has always been a favorite of mine and it was definitely one that I was most excited to get my hands on.


2011 ST What's Inside BTS from Brandon Kavulla on Vimeo.


The purpose of the page has always been to inform the reader about a common product by giving a thorough and surprising breakdown of the ingredients. As the unique goal of the copy is to tell readers things about the product they never knew, naturally the image should show the product in a way that has never been seen.
I've always felt the basics of creating amazing concept imagery, or really any imagery for that matter, is also what makes comedy, story telling, song writing, and really any form of entertainment great: exaggeration.

sketch.jpg

This is quick drying cement; so how do we get across the basics of what this does but in a dramatic way? (drama is another another great word for exaggeration!). What would RIDICULOUSLY quick drying cement look like? Well, of course it would turn into concrete in seconds in front of your eyes, right? We started brain storming ideas about what that would look like. First, what are the extremes? Liquid and solid. What is the most classic visual representation of solid concrete? A solid block. We started there as our central image. Now what if as it was pouring, it turned into a solid block; so we addressed both physical extremes in an exaggerated way?



Photo editor Kristen Fortier and Art Director Bradley Hughes worked with the brilliant Dan Forbes: a favorite contributor at Wired for his ability to execute really f-ing hard concepts (like a chickenosaurus of a brain made out of watch parts?) and not only create and shoot them seamlessly, but make them come to life as well.

Check out this video of the final Splat



2011 ST What's Inside BTS from Brandon Kavulla on Vimeo.

"">


blog comments powered by Disqus