Bespoke Magazine No. 14: Sweet Paul
For the 48th SPD Pub competition and gala, Co-chairs Courtney Murphy and Marshall McKinney sought to acknowledge the "bespokeness" that adds interest to our increasingly homogenous world, celebrating publishers both large and small that are creating customized publications with an emphasis on individuality.
Download your PUB 48 competition entry form here and get involved (the standard deadline has passed but you can still enter with an additional late fee until 5pm TODAY!!).
The next bespoke pub you may may not be aware of: Sweet Paul
WHO HE IS:Paul Lowe, a food and prop stylist of 20 years, began Sweet Paul magazine three years ago after finding monumental success in a blog he started. "I unwittingly transformed myself into Sweet Paul when I chose the name for a little blog that I started to highlight some work I was producing for my clients." He expanded his postings to include brand new content featuring what he loved:food and crafts filtered through the lens of his seasoned stylist's eye. "Sweet Paul magazine is like Martha Stewart and Anthropologie had a love child," one reader said.
WHY HE DOES IT:When big long-lasting titles were being closed down, Sweet Paul magazine was established with purpose. "I refused to accept that this was the death of magazines." "I decided that I should go out on a limb and create my own magazine that would leverage not only my years of experience, but also showcase the work of my incredibly talented posse of food-geek, photography-obsessed, craft-genius friends!" He wanted to put out a magazine as creative and visually stunning as Martha Stewart Living but without weighing readers down with difficult recipes and projects developed for expert chefs and crafters. His goal was to create an anticipated quarterly magazine that readers could use to sweeten their everyday life. "Having my own magazine is amazingly liberating. It feels amazing to be able to put together my dream magazine. I'm very proud of the result."
WHAT YOU'LL FIND INSIDE:An inspirational source full of easy-yet-elegant recipes, stylish crafts, entertaining ideas, shopping tips, recurring features and more. "When I¹m on a shoot with a client, I always seem to have several people pull me aside to tell me how much they love my Sweet Paul magazine for its creativity, beautiful photography and unexpected ideas." "Like the magazine's tagline, I am continually 'chasing the sweet things in life.'"
WHERE TO FIND IT:Issues are available online here. Nationally at Anthropologie, Terrain, Unionmade, West Elm and in small stores across America. Internationally in South Africa, Thailand, Japan, Australia, Canada and Sweden.