Bespoke Magazine No. 2: Notre Dame Gameday

Bespoke Magazine No. 2: Notre Dame Gameday
For the 48th SPD Pub competition and gala, Co-chairs Courtney Murphy and Marshall McKinney sought to acknowledge the "bespokeness" that adds interest to our increasingly homogenous world, celebrating publishers both large and small that are creating customized publications with an emphasis on individuality.

Download your PUB 48 competition entry form here and get involved.

The next bespoke pub that you might not yet be aware of is in fact an app, or an interactive gameday program to be exact: Notre Dame Gameday created for the University of Notre Dame by Joe Zeff Design. JZD used Adobe Digital Publishing Suite to design and develop the entire iPad app in less than two weeks to help the school preview its January 7 BCS National Championship matchup against Alabama.

Two potential growth markets for digital publishing: sports and universities. It won't be long before sports fans attend live events with tablets, accessing interactive gameday programs that put users in the huddle, let them order food and merchandise without leaving their seats, and provide real-time chats with players, coaches and other fans. Moreover, apps like Notre Dame Gameday help schools engage with students, alumni and faculty on a global scale. Last month, JZD launched Assets Digital for iPad, an app-based alumni magazine for UCLA Anderson School of Management, in addition to the Notre Dame app.

A preview of the BCS National Championship game with sortable rosters that show players by name, number or position; starting lineups depicted as 3D-rendered characters that animate into place; game-by-game recaps of the Fighting Irish's undefeated season, with video highlights from every game that take fans inside the locker room and onto the field; infographics that present the season in charts; fight song audio and mascot animations; a virtual tailgate party that aggregates several Twitter feeds to enable fans to interact. All in all, a showcase for what can be done with Adobe DPS and a bit of imagination.


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