Four Seasons Unveils Posh Redesign
With the opportunity to help lead the evolution of a new Four Seasons brand identity by creating a more engaging, dynamic, and robust magazine experience, Pace has recently published the first issue of newly redesigned Four Seasons Magazine, the quarterly publication for Four Seasons Hotels and Resorts.
Key to the creation of the new look and feel was a partnership with British designer Matt Willey, co-founder of Port and Studio8 Design.
The creative process was a seamless collaboration between Willey and the Pace team, lead by DD Jaimey Easler. Willey traveled from London to Pace's headquarters in Greensboro, North Carolina, on several occasions to discuss ideas and concepts, share a beautiful collection of typefaces and talk infinitely flexible layout grids. In exchange, he gained a valuable introduction to the finest of North Carolina's local brews and BBQ, and eventually delivered a bold, new design from his office in London to be executed in concert with the team at Pace.
The Spring Issue was released in March featuring a host of new contributors and a classic 1979 Eve Arnold photograph on the cover. It's available now on Zinio as well as in luxury Four Seasons hotel rooms everywhere.
The Redesign Team
Redesign picture editor: Madeleine Penny
Editorial: Dan Crowe, Alicia Miller Corbett, Maureen Rice-Knight
Design Director: Jaimey Easler
Art Director: Jody Mustain
Photographers: Eric Gregory Powell, David Ryle, Tom Schierlitz, Greg White
Illustrators: Ole Häntzschel, Dan Williams
Still life stylist: Olivia Sammons