The Visual Voice of the Huffington Post

The Visual Voice of the Huffington Post The Huffington iPad magazine has been publishing a series of smart, engaging covers on their weekly editions, with photo illustration imagery created predominantly in-house by designer Troy Dunham and photo researcher Wendy George. The team has been dubbed #TrendyMagic by creative director Josh Klenert, who estimates that they've illustrated 75% of the magazine's recent covers. "The magazine highlights the best of the Huffington Post," says Klenert, "which means we work on a tight production cycle (and a limited budget) that's in tune with the speed of our website."

(Above): Huffington, December 8, 2013, photo illustration: Troy Dunham. See a cool step-by-step making-of video for this cover here.
  • Huffington, July 28, 2013.
    Huffington, July 28, 2013.
  • Huffington, March 10, 2013. See a video about the making of this cover: https://www.youtube.com/watch?v=g1qu3SwRWdg&noredirect=1.
    Huffington, March 10, 2013. See a video about the making of this cover: https://www.youtube.com/watch?v=g1qu3SwRWdg&noredirect=1.
  • Huffington, August 18, 2013.
    Huffington, August 18, 2013.
  • Huffington, September 1-8, 2013.
    Huffington, September 1-8, 2013.
  • Huffington, September 29, 2013. Illustration: Martin Gee.
    Huffington, September 29, 2013. Illustration: Martin Gee.
  • Huffington, October 13, 2013.
    Huffington, October 13, 2013.
  • Huffington, November 24-December 1, 2013.
    Huffington, November 24-December 1, 2013.


058_072113_COVER_jk.jpg(Above): Huffington, July 21, 2013. See a video about the making of this cover.


There's so much to like about these covers. The Huffington app is not tied to an existing print publication. It's the magazine app articulation of the Huffington Post brand, and to that extent their covers are an exciting exploration of how to solve a very unique problem. In that regard they're highly successful, and a template for similar publications to follow in the future. (Huffington's cover look is already a formula that is being used to great success at many altweekly newspapers and regional and city magazines). The covers are brash, fun, provocative, engaging, memorable, and have a unified voice; they're the visual expression of the Huffington Post website aesthetic, right down to their sense of youthfulness and done-on-the-fly production values.

As with the Huffington Post itself, there's a certain corny populist feel to these covers. I say that lovingly of course, in the way that network television is corny and populist. What I like about them is that they're not arch and overly conceptualized. The ideas are very direct, and if they veer a little corny at times, it's a corny that people love and appreciate. These are covers that are designed to be seen and understood instantly by huge amounts of people, very much like many of the covers designed for Time magazine by Arthur Hochstein in the late 90s-mid 00s. And each cover feels like it's designed to get maximum viral effect on the many Huffington platforms. As with RIchard Turley's Bloomberg Businessweek covers, the Huffington covers are helping to drive a conversation and to be a visual voice for the magazine way beyond the simple idea that a magazine's front page should drive circulation.

Klenert says, "The magazine is a place for readers to slow down and catch up, and the covers are there to grab readers' attention and highlight great stories which might otherwise have been missed. The competition for the magazine comes from all places, not just other sites or magazines. And we fight for people's attention like all media, so that's the goal of our covers. We've spent the first year or so establishing Huffington magazine's brand and voice, and we'll be focused in 2014 on expanding to more platforms to reach more readers everywhere they expect us to be."


The Huffington creative team:
Creative director: Josh Klenert
Design director: Andrea Nasca
Photography director: Anna Dickson
Associate photo editor: Wendy George
Designers: Martin Gee, Troy Dunham
Production director: Peter Niceberg

Download Huffington magazine (new and back issues) here. It's free!


blog comments powered by Disqus