Life And Style magazine's London issue debuts

Life And Style magazine's London issue debuts SPD Board member Francesca Messina met with Roberto Hernandez in Mexico City to discuss his new role as Art Director of Life And Style magazine, a monthly men's fashion magazine published by Grupo Expansion.

See what Roberto and his team have been up to...

  • Street wear in London. Photos by Pep Avila
    Street wear in London. Photos by Pep Avila
  • Yacht factory. Photo by Roberto Hernandez
    Yacht factory. Photo by Roberto Hernandez
  • Driving a rolls Royce in London. Photo by José Luis Castillo
    Driving a rolls Royce in London. Photo by José Luis Castillo
  • Our fashion story in London. Photo by David Franco
    Our fashion story in London. Photo by David Franco
  • White spaces, free columns and nice photos.
    White spaces, free columns and nice photos.
  • After we ate, we took the photo. Photo by Alexandra Farias
    After we ate, we took the photo. Photo by Alexandra Farias
  • I love the use of a 5th color here, for us it's a luxury.
    I love the use of a 5th color here, for us it's a luxury.
  • No more single page starter sections, we love spreads!
    No more single page starter sections, we love spreads!
  • Real situations, real people.
    Real situations, real people.
  • I love the column breaks on this spread.
    I love the column breaks on this spread.
  • The process! (our first redesign cover with a photo of James Rajote).
    The process! (our first redesign cover with a photo of James Rajote).


1. When did you start working at Life And Style? Can you tell us about the magazine?

I started 4 months ago, after being at the Mexican edition of InStyle for about a year as an art editor. I have to confess that InStyle was one of my biggest challenges, but opened the door to this new experience.

Life And Style is one of the most important magazines of the Group and the first of its type in México. Cars, food, travel, tech, girls, etc. The redesign took us 4 months, it was difficult, we were simultaneously redesigning it, and producing the regular issue. The challenge was like painting a car at the same time you are driving it, but we won the race with the car painted, and that made me very happy.

 2. Tell us about how you created the London issue showcased here. How many people work with you in the art department?

I have to confess, this is one of the things that helped me make the decision to join the project: to travel to London for free! (I'm joking.) But imagine, one month after I started to work here, my boss give me my boarding pass to London. My mission was: enjoy London, take some photos, drive a Rolls Royce, and obviously give feedback to my team, 2 designers and 3 photographers. One of the best things about this issue is that all the content was made by the Mexican team, including the editorial and art departments. ¡264 pages of British content! 

3. What is your per-issue art budget? How do you find photographers and illustrators willing to collaborate?

I'm not sure about the real budget, but in this time of economic crisis, I think no more than $10,000 dollars in a regular issue, so that's the real challenge. I think the secret is, to make a really nice product, so the collaborators don't hesitate only about money but want to work for a well-designed magazine and see their work printed in good-looking pages. It is like a canvas for these illustrators or photographers that want to show their work. Editorial design has "rules", but in this new age of magazines we try not to follow all of them. We try to enjoy shaking things up. I really think rules make magazines boring and predictable. So new collaborators with new ideas are welcome.

4. What is the circulation of the magazine?

I think 45,000 mags each month, such enough to find one in every Starbucks of Mexico :), I don't like Starbucks but I try to get one coffee only to see if the new issue is available. ¡Capuccino please!

5. What are some upcoming plans?

First of all, I plan to enjoy my stay here and hopefully put my visual "stamp" on each page. I think a magazine must communicate the mission/idea of the editors who made it. I'm waiting for the next "MADE IN" issue to pack my drone and take some photos. The process of redesigning was so fast, that's why we have lot of things to showcase. I think we have finished the foundation of the building, so to speak, and now we are building the floors.

(cover photo by Pep Avila)


The Editorial Team:

Editor in Chief: Alejandro Ortiz

Managing Editor: Mario Villagran

Redesign Art Editor: Roberto Hernández

Typography Consultant and Sr Designer: Mauricio Vittal

Photo Editor: Gunther Sahagún

Photo Assistant: Tanya Chávez

Junior Designer: Alberto Alonso

Editors: Milagros Belgrano, Sergi Siendones

Design and Photo consultants: Julio Contreras and José Luis Castillo

Collaborators: Sandra Berríos, Alfonso Luna, Mariana Camacho, María Eugenia Borja and Ximena Martínez

Web Editor: Gonzalo Petrone

Post Production: Édgar Cruz and Areli Sánchez.

Production: Eder Guzman.

Contributing Photographers: Pep Avila, David Franco, Tito Trueba, Aydee Cuevas, Jorge Garaiz, Marc Fauche and Alexandra Farias.







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