50: January 2015 Archives

Q: What's different about the "genre" judging process this year?

A: Judges will be grouped together in separate teams as always. But each team will only vote on entries from genres that everyone in that team have not entered in. So, no judge will come across their own work - or their competitors' work - during the genre judging stage. 

View a list of this year's jury here.

There is still time to enter!  Late deadline is this Friday!
Announcing the Pub50 Jury!

Announcing the Pub50 Jury!

The Society of Publication Designers is pleased to announce its jury for the Pub50 competition.  Judging will be held in New York City the weekend of February 7th, 2015.   There is still time to enter this year's competition.  
The late deadline is this Friday, January 23rd.

Pub50 Co-Chairs
Fred Woodward, GQ.
Florian Bachleda, Fast Company.

Magazine of the Year Chair 
Robert Newman, @Newmanology

Brand of the Year Chair
Janet Froelich, design consultant

Print, Super 8, and Brand of the Year Judges
Tom Alberty, New York.
Brian Anstey, InStyle.
Jill Armus, Oprah.
Richard Baker.
Steve Banks, Los Angeles.
Walter Bernard, WBMG.
Gail Bichler, NY Times Sunday magazine.
Deb Bishop, More.
Steve Duenes, The New York Times Digital.
Andrea Dunham, People.
Kevin Fisher, Audubon and Film Comment.
Cybele Grandjean, Ligature.
Theresa Griggs, Cosmopolitan.
Alexander Grossman, Bon App.
Michael Grossman, factr.com
Joseph Hutchinson, Rolling Stone.
Anton Ioukhnovets, Ioukhnovets Studio.
George Karabotsos, Galvanized Inc.
Natalie Kirsheh, Details.
Rachel Lassere, Cooking Light.
Eddie Leida, Barneys.
Tim Leong, Entertainment Weekly.
Edward Levine, Psychology Today.
Paul Martinez, Maxim.
Marshall McKinney, Garden & Gun.
Jennifer Miller, Conde Nast Traveler.
Debbie Millman, Sterling Brands.
Wyatt Mitchell, The New Yorker.
Michael Norseng, Esquire.
Michele Outland, Gather.
Tom O'Quinn, Men's Health.
Devin Petzwater, Italian Vanity Fair.
Robert Priest, Priest & Grace.
Gretchen Smelter, Travel & Leisure.
Billy Sorrentino, Wired.
Elizabeth Spiridakis Olsen, Afar.
Casey Tierney Stenger, Real Simple.
Allyson Torrisi, Popular Mechanics.
TJ Tucker, Texas Monthly.
Robert Vargas, Bloomberg Businessweek.

Digital Co-Chairs
Melanie McLaughlin, Collide Brand Consultants
Lisa Michurski, Form Science

Digital Judges
Rachel Gogel, The New York Times.
Chris Hercik, Sports Illustrated.
Bethany Powell, National Geographic.
Patrick Ramsey, Aerin.
David Vogler, Hearst.

Fred Woodward on Why I Enter

Fred Woodward on Why I Enter


I was working at Texas Monthly, almost thirty years ago now, when I received a poster in the morning mail announcing the 'call for entries' of The Society of Publication Designers competition. It was designed by Louise Fili. Of course, it was beautiful, that poster. I had never heard of The Society of Publication Designers before that day, but I was a publication designer--had never been anything else in my brief career--and I felt the pull. I edited my best stuff, trimmed and taped those tear sheets, inked in the forms on the back, wrote a personal check and FedExed it to New York City the last night before the drop-dead deadline. My motivation at the time was as basic as it gets--I just wanted to see how I was doing.
I started out at a city book in Memphis and spent the first decade of my career at one regional magazine or the other. As is so often the case when you're working in regionals, it was usually the only magazine in town. While I had friends who were terrific graphic designers and art directors, they weren't doing what I was doing. Not really. I realize now, that when I sent that first package off to SPD in NYC--as cliched as it's going to sound--I was searching for my tribe. I found mine that year.
Just a few months earlier I had asked 20 different illustrators to 'Draw the Cowboy.' It was a simple enough idea taken straight from my childhood. Because I loved to draw as a little kid (OK, because I wanted to be a famous artist) I took the 'Famous Artist School' test, the one you always saw advertised in the back pages of your comic book. I thought it might be fun to have some of the best illustrators in the world draw that same little quick sketch cowboy. I had the gumption to ask the likes of Brad Holland, Marshall Arisman and Matt Mahurin to do spots. They were all gracious enough to accept. It won a gold. And when my editor heard the news, it won me a trip to New York to accept that sweet, sharp curve of Massimo Vignelli-designed precious metal in person.
The Gala took place in the cavernous front hall of The New York Public Library: Town & Country's Melissa Tardiff was president, Cipe Pinelles was honored 
with the Lubalin Award that night, Robert Priest was the art director of the moment in a Casablanca Bogart white dinner jacket, and Paula Scher (a personal hero then, still) came over and whispered enough encouragement to fuel me the whole of the next year. And seeing the work on that big screen for the first time (and later printed in the annual alongside some of my other heroes and my new peers), well, that's for all time. 
So every year, ever since, I enter. 
I still enter to see how I'm doing. And to see what everyone else is doing. I enter for the love of the organization, and for the pure competition of it all. I enter to help build the careers of the gifted team I'm lucky to work with everyday--for the opportunity to simply give credit where credit's due. I enter to better follow the ones who've moved on, and to watch for the new names coming up. I enter for the inspiration to do better, and for the motivation to keep going. I enter for the long row of heavy books on the shelf that document where I've been, and how I got here.
There's more--much, much more--but, you get the idea. 
To paraphrase the immortal Chico Escuela (aka Garrett Morris) of 'Saturday 
Night Live' fame: "SPD has been berry, berry good to me." I sincerely hope it 
will be/has been/will continue to be for you, as well. So if you haven't already, please pull it together today and send us all your best work--because you 
cannot win if you do not play.
Fred Woodward
January12th, 2015 

Q: Where do I enter my spot illustrations?

A: Spot illustrations may be entered as Illustration Single/Spread or if they are a series, they may be entered as Illustration Story.

I used a photo in my design that is not an original commission.   May I still enter that piece?
All photo and illustration entries must be original work, and must never have been published before appearing in your publication. Images that have previously appeared in books, magazines, or other publications, including digital formats, are not eligible. Original layouts that feature previously published images may be entered in any design category, however.

Find out more about Pub 50 and details on entering at spd.org/competitions

Q: How many print issues do I have to submit for my Mazagine of the Year entry?

A: Submit three copies of three different print issues for a total of nine issues. For example, if you decide to enter your March, September, and October issues as your Magazine of the Year entry, you would submit three March issues, three September issues, and three October issues.

What about the bar code entry labels?
Stick the labels marked "1 of 3" to the back of each of the three march issues, stick the labels marked "2 of 3" to the back of each of the three September issues, and stick the labels marked "3 of 3" to the back of each of the 
three October issues

Find out more about Pub 50 and details on entering at spd.org/competitions

Q: Where do I enter my redesigned section?

A: In the Super 8 Redesign category.

May I enter a "before" and an "after" redesigned issue as well as a "before" and "after" section?
Yes. You may enter up to three entries in this Super 8 category. Obviously for the Redesign category, a "before" and an "after" counts as only one entry. Thus, you could enter a "before" and an "after" issue, as well as two additional "before" and "after" sections, which is a total of 3 entries.

Find out more about Pub 50 and details on entering at spd.org/competitions

Q: Can I compete with every title, even with the ones outside my genre?

A: You can! The Super 8 categories will still group everyone together.

May I enter the same piece in a Super 8 category as well as a category within my genre?
Yes. And remember, if appropriate, you may enter that same piece (let's say it's a spread with a lead illustration) in both the Design Spread and Illustration Spread categories within your genre. 

Find out more about Pub 50 and details on entering at spd.org/competitions

Q: Can international magazines enter?

A: Yes!  We welcome editorial brands from all over the world to enter. 

Find out more about Pub 50 and details on entering at spd.org/competitions

Q: Why the 10 different genres?

A: Grouping magazines into distinct genres more accurately reflects the real-life competition that exists between magazines in our industry. For example, ESPN competes as a brand with Sports Illustrated, among others, and not with Glamour or Time. 

How were the genres determined?
SPD tabulated entries from past competitions to arrive at an equitable set of genres. The goal is to have a set of genres with a balanced number of entries.

More of your genre questions answered after the jump...

There's still time to get your entries in for our Pub50 competition!

Get your entries in before the 
December 14th 
Early Bird Deadline 
and save!

Standard Deadline January 16th

Check out our competition page at spd.org/competitions 

or click to download the call for entries

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