Recently in Behind-the-Scenes Category

What Are You Looking At? :: VINTAGE Magazine's latest issue

What Are You Looking At? :: VINTAGE Magazine's latest issue

Over on our "What Are You Looking At?" blog, SPD's Francesca Messina shares a wonderful Q&A with Ivy Baer Sherman, the founder of VINTAGE magazine. Lots of beautiful images and amazing insights into the processes and ideas behind the magazine and it's most recent issue. Check it out here.
Jan von Holleben's Process for Popular Mechanics

Jan von Holleben's Process for Popular Mechanics

Allyson Torrisi, Director of Photography, at Popular Mechanics, recently shared some amazing behind-the-scenes photos with us from their recent June issue on Fatherhood, courtesy of artist Jan von Holleben. Check out the details after the jump... … MORE
Wired and Dan Forbes, Building Blocks.

Wired and Dan Forbes, Building Blocks.

Ever wondered how much work goes into shooting a block of concrete? Quite a bit it seems...when you have an ambitious concept and a kick ass photographer that is! Dan Forbes and CD Brandon Kavulla collaborated on another great still life  for their "what's Inside" franchise in the November issue of Wired US. Go behind the scenes with this eye opening video after the jump.

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'ARGO' as Visualized by WIRED, A Week of Wired BONUS!

'ARGO' as Visualized by WIRED, A Week of Wired BONUS!

How WIRED magazine helped visualize the movie Argo

The first time I heard Argo pitched as a magazine story was back around March 2007 in WIRED's monthly pitch meeting on the 3rd floor of our swanky SOMA offices in San Francisco. These meetings would take place towards the back of the open floored offices in a large conference room with a gigantic fluorescent pink rolling door. There was never enough seats so people would be crowded around the conference table, standing along the perimeter, calling in etc.

Nick Thompson, who was pitching this story, was calling in through a VTC from the Condé offices in NYC. I genarally loved when Nick pitched because he would always just go for it and the stories and writers he sourced were often fringe, his enthusiasm palpable.

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The Hollywood Reporter's Snoopadelic Cover

The Hollywood Reporter's Snoopadelic Cover

Snoop Dogg or Snoop Lion?  The Hollywood Reporter gives us a look of a Snoop in transition.

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A week of Wired, The Design Issue...Part 2

A week of Wired, The Design Issue...Part 2

Yesterday we gave you a sneak peak behind the scenes into Wired's October Design Issue, for more from CD Brandon Kavulla and his team in SFO, read on...hint: there will be nerf! [And your bit of trivia for the bar tonight...Non Expanding Recreational Foam...thanks Brandon!]

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A week of Wired! The Design Issue...Part 1

A week of Wired! The Design Issue...Part 1

Last week Brandon Kavulla, CD of Wired US gave SPD.org a great little reel previewing their October Design Issue. Seems it was a hit and this week by popular demand Kavulla and his team have gone the extra mile to give us even more behind the scenes insight into how this landmark issue was put together...Brace yourself...for a week of Wired! 

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Purvis, Pugliese and a Pitbull. (

Purvis, Pugliese and a Pitbull. ("The Process" Special)

The key to great editorial design: collaboration. Runner's World D.D. Benjamen Purvis, and photographer Joe Pugliese reveal their Process... … MORE
Surfing + Espresso Bar + Apparel = Saturdays Surf

Surfing + Espresso Bar + Apparel = Saturdays Surf

....and now a bi annual magazine!
We caught up with Colin Tunstall, one of the co founders of Saturdays Surf The downtown NYC surf shop on Crosby St (with new locations--the West Village, and their Tokyo flagship,) and talked to him about his pseudo return to publishing as the editor-in-chief role in their first issue of Saturdays Magazine.  while ringing in their 3rd anniversary. More after the jump...


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David Downton Sketches Vanity Fair's Best Dressed

David Downton Sketches Vanity Fair's Best Dressed

To honor the members of this year's Best-Dressed Hall of Fame, Chris Dixon and the team at Vanity Fair commissioned fashion illustrator David Downton to sketch 5 of their stylish ladies.
Downton traveled to Paris, New York, and London to paint his portraits from real-life sittings, a unique way of doing illustration in this day and age. 

Take a look behind the scenes HERE as Downton sketches Sofia Coppola, Carolina Herrera, Daphne Guiness, Iman, and Countess Jacqueline De Ribes for Vanity Fair's September issue.
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From the Desk of ... Gretchen Smelter

From the Desk of ... Gretchen Smelter

Welcome to FTDO (From the Desk of...), a new series that answers the question "What IS all of that crap on your desk?"

Anybody who knows former Brides CD (and former SPD VP) Gretchen Smelter knows she was born to travel. So, after a stellar career that has included stops at Fast Company, Martha Stewart Living, SmartMoney, and Real Simple, it was not a big surprise that in September 2010, she jumped at the opportunity to work in Hong Kong as the Group CD for Edipresse, publishers of the Asian editions of the renowned British Tatler franchise and 180 other properties.

In early 2011, Smelter and photographer Frédéric LaGrange traveled to Bali to get married, and decided they wanted to stay. By October, they were living in the island paradise, and traveling and working all over Asia. Gretchen can count Sri Lanka, Vietnam, Cambodia, Thailand, China, Macau, Japan, and Turkey among the recent stamps in her passport.

Recently she and her husband were hired by Aman Resorts to create a book about their outpost in Bali. That's where we caught up with her.
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From the Desk of ... Jeremy Leslie

From the Desk of ... Jeremy Leslie

Welcome to FTDO (From the Desk of...), a new series that answers the question "What IS all of that crap on your desk?"

You probably know Jeremy Leslie because first thing every morning, you make sure to browse his blog, magCulture. magCulture is also the name of his studio, which specializes in editorial design for print and digital media. His recent clients include Port, Frieze, the Church of London, and Reader's Digest. He also writes a monthly column for Creative Review.

Jeremy is one of the three co-chairs of this year's design competition and, along with Luke Hayman and Richard Turley, will emcee the Gala on Friday night.

Here's what's on his desk...

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Beating Up Beiber

Beating Up Beiber

There are probably a lot of people who'd like to give Justin Beiber a smack in the face. Greg Garry got to do just that. He shares the story behind his last photo shoot at Complex, where he was the PD for the past two years, after the jump...


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From the Desk of ... Rodrigo Sánchez

From the Desk of ... Rodrigo Sánchez

Welcome to FTDO (From the Desk of...), a new series that answers the question "What IS all of that crap on your desk?"

Rodrigo Sánchez is the Madrid-based creative genius behind Metrópoli, the magazine section of El Mundo, one of Spain's largest daily newspapers, and one of the most recognized magazine designers in, well, el mundo.

Here's what's on his desk (Aquí es lo que está en su escritorio)...


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From the Desk of ... Ken DeLago

From the Desk of ... Ken DeLago

Welcome to FTDO (From the Desk of...), a new series that answers the question "What IS all of that crap on your desk?"

Up next, Ken DeLago, DD at Condé Nast's Golf Digest.
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From the Desk of ... Ronn Campisi

From the Desk of ... Ronn Campisi

Welcome to FTDO (From the Desk of...), a new series that answers the question "What IS all of that crap on your desk?"

Up next, Ronn Campisi of Ronn Campisi Design in Boston, a long-time magazine designer and former opening act for the Rolling Stones (really!).
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From the Desk of ... Steve Hoffman

From the Desk of ... Steve Hoffman

Welcome to FTDO (From the Desk of...), a new series that answers the question "What IS all of that crap on your desk?"

Up next, Steve Hoffman, partner at Hoffmannoli, and former long-time CD at Sports Illustrated.
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Men's Journal Gets a New Logo

Men's Journal Gets a New Logo

We recently caught up with Men's Journal's new CD, Benjamen Purvis, to ask about what went into the making of the magazine's new logo--a collaboration with legendary typographer Jim Parkinson. Here's what Ben had to say ...

(after the jump)
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From the Desk of ... Deb Bishop

From the Desk of ... Deb Bishop

Welcome to FTDO (From the Desk of...), a new series that answers the question "What IS all of that crap on your desk?"

Up first, Deb Bishop, CD of More magazine...
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How the Newsweeklies Covered (and Designed) the Death of Steve Jobs

How the Newsweeklies Covered (and Designed) the Death of Steve Jobs

If anyone had doubts about the viability or importance of newsweeklies in the modern media world, they should have been dashed by the response last week to the death of Apple's Steve Jobs. Not only did Time, Bloomberg Businessweek, and Newsweek stop their production cycles on a dime and revamp with well-thought out and brilliantly-designed special issues, but they also, with covers, photos, and graphic treatments, helped drive the whole worldwide conversation about the "meaning" of Steve Jobs, turning a moment of sorrow into one of inspiration and creativity. More than any other medium, it was the newsweeklies who delivered powerful, memorable, creative, and original visual responses to Jobs's death. Each of the three magazines built on their visual voices to create unique graphic packages. My strongest memory of Jobs's passing was watching online Thursday as each of the three magazines, in succession, posted up their Jobs covers, each one different, and each expanding the visual conversation. 

Now that they've had a chance to catch up on their sleep, and have their adrenaline levels return to normal, we caught up with the art directors of Time, Bloomberg Businessweek, and Newsweek, and asked them to describe the process they each went through to create their special Jobs covers and issues. Here's a behind-the-scenes look at one of the most exciting magazine-making moments in recent history. Thanks to D.W. Pine of Time, Richard Turley of Bloomberg Businessweek, and Dirk Barnett of Newsweek, as well as their art and photo staffs, for putting together this package.
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Behind the scenes with Editions designer David Robinson

Behind the scenes with Editions designer David Robinson

Editions Icon.pngEditions, the highly anticipated magazine App produced by AOL, Mobile has just hit the App store boasting the tag line "The Magazine that Reads You". It's the first digital magazine I know of that integrates tagging of a user's interests and maps content to those choices offering up a unique personalized magazine every day. Recently I got to sit down with David Robinson, Head of UX & Mobile Design for AOL to ask him a few questions about the process from a designers point of view.… MORE
How Magazines are Really Made

How Magazines are Really Made

I'm guessing many of you may have already seen this insider infographical gem from Andrew Losowsky of Stack America, who cooked it up along with the art team at Bloomberg
Businessweek
. Still we just couldn't resist sharing this healthy dose of cynical fun with our audience on the off chance you missed it.
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SPOTS (Light) Party Recap

SPOTS (Light) Party Recap

On behalf of SPD and this year's SPOTS co-chairs Criswell Lappin and Matthew Lenning, we would like to congratulate our recent Gold & Silver winners that were celebrated last week with drinks courtesy of our friends at Grolsch. The night was filled with lots of toasts, laughs, and everyone's favorite: cards exchanging and a few personal updates about happenings in the industry. A peek at some folks who attended can be viewed here. A list of the winners, after the jump.

*VERY special thanks to SPD's diligent volunteers, Lauren Heffron & Adri Ramdeane for their hard work!
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Cyclo-rama!

Cyclo-rama!

As more photographers begin to move towards video as an additional component to their still photo shoots, what makes a behind-the-scenes video stand out from the others? Here is an example of a particularly action packed behind-the-scenes video from photographer Dylan Coulter's shoot for the May issue of Men's Journal. With over 9,000 views and numerous blog mentions, this video has taken on a life of its own... … MORE
Life at Hollywoodlife.com

Life at Hollywoodlife.com

Coverage of this weekend's Oscars will generate a multitude of digital media. Bonnie Fuller's  Holllywoodlife.com is a newcomer to online celebrity news , launched November 2009. They will be generating their own fair share of buzz. After the jump Wilbert Gutierrez, the Creative Director, talks about life at Hollywoodlife. 
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Behind The Design: Ford's Theater

While producing the 2009 December issue of W, a peek at an afternoon's worth of paste board madness for an opening spread featuring Tom Ford and Colin Firth photographed by Nigel Parry. Video after the jump...… MORE

SPD.org Web Updates

We're now live with three updates to SPD.org

1. Front and center on the home page, you will find a dynamic carousel that features links to great posts on SPD.org

2. We've added a text alert to the top of the site that we'll use time to time to inform you about news and upcoming events--like tonight's Paul Sahre's Speak Easy.

3. At the bottom of posts, we've added more share functions powered by Add This. 
Tweet, Facebook, or Digg your favorite posts with your friends and colleagues. 
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Behind the Design... Rihanna

Behind the Design... Rihanna

Here's another installment showcasing visual design explorations that I first began posting back in September of '08 with Anne Hathaway, Aria and Drew Barrymore designs.
For the February 2010 issue of W magazine, check out what could've worked, what definitely didn't work and what I ended up with.

After the jump, or you can view it as well as other great design treats on SPD's vimeo page here.

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5 Questions for The Wonderfactory on the Apple Tablet

5 Questions for The Wonderfactory on the Apple Tablet

Next week it is almost certain that Apple will announce the iTablet (or iPad, product name TK). This Kindle size device could be a game-changer for the magazine industry by enabling and launching new and innovative paid digital content products. Sports Illustrated has worked with The Wonderfactory (TWF) to prototype their magazine's look and feel for the new platform. Late last year, TWF posted a video of the prototype on YouTube that has been viewed over 580,000 times. I sat down with David Link, co-founder of TWF, and had five questions for him about the experience and his thoughts for what's coming next.… MORE
Nypost.com: A User-friendly Redesign

Nypost.com: A User-friendly Redesign

The New York Post's website, nypost.com, re-launched this past September with new features and a new design. Whether you admire the daily's vibe or just find guilty pleasure in PageSix, fans of user-centric web design will admire its user-friendly nature. I chatted recently with Nick Gould, CEO of Catalyst Group, the folks behind the new look and feel.… MORE
Going (Nuclear) Green

Going (Nuclear) Green

Hi guys. Well, as some of you know Best Life folded this year and i have been given the new charge of Design Director of Men's Health. I logged on to spd.org to share some new Men's Health work when i noticed i had not yet published this layout breakdown of a Best Life story; a spread which went on to get a medal nomination at this year's gala (woo hoo!)...which we didn't win (boo)...ah well. Still thought this might be of interest. Enjoy!

Best Life just wrapped up its travel issue and one of the more interesting stories was about the current state of Chernobyl, the site of the worst nuclear power plant accident in history. We sent a writer and photographer there to report; they turned in a story titled "Nature's Revenge".
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***N*E*W*** ***R*E*L*E*A*S*E***

***N*E*W*** ***R*E*L*E*A*S*E***

GK Investigates was worried that the US Censor Board would not allow us to release this clip.

But today approval was given, despite the nudity.



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GK Investigation > > > Clips finally released to SPD

GK Investigation > > > Clips finally released to SPD


***N*E*W*S*  *R*E*L*E*A*S*E***

After many months of negotiation, and many months of fine tuning the details, the undercover magazine industry investigation group known as GKI, or GK Investigation, is finally able to release numerous clips to the Society of Publication Design, SPD, for use on their blog.
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Weapon of Choice Assualt SPD 43 Annual

Weapon of Choice Assualt SPD 43 Annual

As the annuals are arriving on your desks like hotcakes, we thought it would be nice to hear from this year's design team, Weapon of Choice, a design firm created last year by Todd Albertson and Tom Brown. As Albertson describes:
Weapon of Choice is a design studio that is the culmination of two friends who have been collaborating for many years on various design projects with similar tastes and wanted to commit more time to that work and above all, have fun. The impetus for this came at a point where projects were becoming more laborsome and less creative so an outlet was needed. That outlet was making typefaces which was a process we were both doing and introducing into our work. Type as in big black geometrical shapes and abstract letterforms--one offs for specific projects. Not that there is a lack of great typefaces out there, but crafting ideas is what we both do and applying this process to type was a perfect match. Soon WoC opened up to include magazine redesign and consluting, again, things we both were already doing, but now on a platform that we can do together and push each other.

More after the jump about the Weapon of Choice design approach to the annual, as well as cover outtakes. Photographs by Fredrik Broden
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SPD PUB 43 Design Annual Has (Almost) Arrived

SPD PUB 43 Design Annual Has (Almost) Arrived

Yep, that's right. The hotly anticipated SPD PUB 43 Design Annual will be reaching our shores from Singapore come mid/late December 2008! As it's chock full of the most innovative, exciting editorial design work from 2007--including the Magazine of the Year Winners and the Members' Choice winner--you will definitely want to get your hands on this one as soon as it hits the SPD offices!

Stay tuned to http://spd.org in the coming weeks for more information on how to get your copy, along with an in-depth Q&A from this year's annual designers, Weapon of Choice (Tom Brown and Todd Albertson), as they discuss their concepts behind the design, and why debossing isn't really as easy as it looks.
Designing 'The Knot'

Designing 'The Knot'

If you've gotten engaged in the last ten years, then you've probably heard of The Knot -- one of the leading wedding brands online, also in print and video. As an online destination, TheKnot.com is a place where engaged couples and their friends find ideas, up-to-date wedding advice and inspiration.

I recently got in touch with Lori Richmond, Design Director of Online Editorial, and Kristen Dudish, Online Designer, for some insight into designing and working for The Knot. We also discussed some of the recent changes made to the site when they redesigned a few months ago.… MORE
The Atlantic's Redesign

The Atlantic's Redesign


The Atlantic has had eight redesigns in its 151 years. James Bennet writes in his editor's note, that the November issue's new design is, "...the eighth effort to harmonize The Atlantic's style with its substance and the timbre of the times."

The design was done by Pentagram and in that same issue Michael Bierut's article A Question of Balance describes the magazine's new look.
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Even Dogs Get Bored in Walk-through Meetings

Even Dogs Get Bored in Walk-through Meetings

A little levity for your Monday afternoon. At WIRED, we're allowed to bring our dogs to the office.  … MORE
Dwell Redesign Interview with Kyle Blue

Dwell Redesign Interview with Kyle Blue

This week Chad Kloepfer from the Walker Art Center published an interview with Dwell Design Director Kyle Blue on their design blog. Chad talks with Kyle about the guiding principles, rejected covers, font choices and more that went into the current magazine.

A good Friday afternoon read.
Be Careful What You Wish For

Be Careful What You Wish For

Michael Walsh, the art director of the Visual Arts Press, asked me to do the next SVA subway poster this past January. I was completely blown away, and of course, said I'd be honored. The next day, the lovely Ric Grefe from AIGA called to tell me I was getting the 2008 Lifetime Achievement Medal. I assumed that before the end of that glorious week, I'd get clocked by a car on my bike ride home and would linger in a coma that would last beyond both the poster deadline and the big AIGA gala in September. Surprisingly, I've been spared (though I'm still waiting for an anvil to fall on my head). … MORE

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