As SPD enters its golden anniversary, we are more committed than ever to putting the focus of the competition on the work that has been produced, with a revamped approach that is designed to create a more level playing field for all participants. We believe that the new rules and structure of the SPD publication design competition, developed by our team of competition chairs and the SPD executive board, will help recognize all the outstanding work being done across numerous print and digital genres.
PUB 50 CHAIRS
PUB 50 is chaired by FRED WOODWARD (Design Director, GQ) and FLORIAN BACHLEDA (Creative Director, Fast Company). The Magazine of the Year competition is chaired by ROBERT NEWMAN (Creative Director, @Newmanology). The Brand of the Year competition is chaired by JANET FROELICH (Design Consultant). The Digital competition is chaired by MELANIE MCLAUGHLIN (Creative Director, Collide Brand Consultants) and LISA MICHURSKI (VP of Strategy & Experience, Form Science).
WHAT'S NEW THIS YEAR
A big part of the competition is being re-structured so it focuses on types of publications, instead of types of individual stories. There are now 10 different genre classifications of publications, and every publication needs to enter in only one of those 10 genres. Within each of those 10 genres are the same 13 identical categories.
THE SUPER 8
This is the Battle Royale! While the print work you enter in your genre will be judged against others in that genre, the Super 8 categories allow everyone to compete against everyone else, regardless of genre.