Field & Stream is America's largest outdoor sports magazine, delivering extensive service, compelling stories, and great photography to an audience of over 9.5 million* hunters and fishermen. Founded in 1895, the magazine strives to capture the excitement of the outdoors, to be a reliable source of how-to information, and to promote conservation and sporting ethics. Field & Stream readers, who are more than 80 percent male with a median age of 45*, define themselves as hunters and fishermen. Their passion for these pursuits extends to their friends, their family, their politics, even their health, and the magazine touches on all of these subjects.
*Source: MRI