As Joe Friday would say..."Just the facts ma'am". That's exactly what our readers expect and that's what we try to deliver. Presenting information in as straight forward a manner as possible while still making beautiful pages. We keep the typography simple and elegant, photography strong, especially considering we usually get about 15 minutes to photograph our subjects, and graphics visually interesting. Oh and our readers love lists. Hence the Fortune 500 which is an entire issue built around a list of the largest corporations in America.