The design of Latina magazine is based on the fact that there is no "typical" Latina. They are an eclectic group of women, who are determined to shatter stereotypes. So this year, we set out to rebrand the magazine, with everything from a new logo to a fresh redesign, with the diversity of Latinas being our editorial focal point.

We wanted a visual direction that made sense culturally, but we didn't want to use any of the expected graphics associated with Latino culture. So, no Chiquita bananas or overly festive typefaces for us.

Instead, we were inspired by a fine arts show called "The Geometry of Hope", an art movement unknown to many, which featured Latin American artists whose work was characterized by abstract, geometric shapes. Their approach became the building blocks for our redesign.

The use of geometric shapes can be seen in everything from our slugs in the four main sections to each issue's feature well opener. The geometric shapes of each issue's feature well opener then dictates the design of some of the following features.

The photography in Latina aims to provoke and inspire. For our October issue with Voto Latino co-founder Rosario Dawson, we based the shoot on various
important moments from history: the women's suffrage movement, the American revolution, and even a tongue-in-cheek nod to money in politics.

Our fashion and beauty layouts always emphasize the diversity of the women
in our world. We use only Latina models who offer a true representation of what Latin women really look like--from blue-eyed blondes to chocolate-hued beauties.

With this approach to our design and photography, we aim to celebrate the
bicultural identity and unique perspective of our subjects and readers alike.