… MOREFortunately, the idea of innovation and setting ourselves apart is baked into the Barneys culture. Historically, they have always been quite adventurous in their newspaper advertising, window displays and in the way they curate fashion. It was only inevitable that The Window in the printed form would follow that very same tone and direction. Initially I kind of tip toed into making it a little more adventurous and over time I got infinitely more adventurous. Dennis Freedman has been my collaborator for many years and basically said "do what you do" and so when someone says that I know what it means. We kid around and Dennis basically says "give it the treatment" and I know what that means.