has added two familiar faces, hiring Criswell Lappin
and Lisa Lytton
as Creative Directors at the New York City-based software company.Criswell
is a former board member of the Society of Publication Designers. A graduate of the Rhode Island School of Design, Criswell
has been Creative Director of Metropolis magazine and Institute of Play, and Design Director of Fahrenheit 212, an innovation consultancy that develops new products and brands for Fortune 500 companies. He currently teaches in the MFA IXD program at the School of Visual Arts. He will be based in New York, and primarily focused on new business.Lisa
is the former Director of Digital Editions and Storytelling at National Geographic, where she led the editorial strategy on the award-winning iPhone and iPad apps of the Magazine. While there, she was involved in the product development of the online NGM edition as well as NG News. Previously, Lytton
founded Lightbox Press, a publisher of award-winning interactive apps, and was a book packager for Paraculture Books. She will be based in La Jolla, California, primarily focused on product development.
They'll be working with another former SPD board member -- Joe Zeff, VP/Executive Creative Director, formerly of Joe Zeff Design, TIME magazine and The New York Times.