New+Notable: August 2010 Archives

GreenSource Magazine: Forward-Thinking Design

GreenSource Magazine: Forward-Thinking Design

GreenSource is a building trade magazine that is producing amazingly bright, intelligent, original design, filled with spectacular imagery, cutting-edge graphics, and sparkling typography. It's the work of Francesca Messina, Senior Group Art Director at the McGraw-Hill Construction group, and GreenSource art director Ted Keller. This is state-of-the-art magazine design, smartly produced with a small staff and a limited budget. 

Ted Keller was hired as the GreenSource art director in March 2009, and he and Messina quickly began work on a redesign. Says Messina, "Our goal was to create a design that communicated the authoritative and inspirational message of the magazine--that sustainable architecture, and living, can be practiced on every level." The result is a design that Messina describes as "forward thinking and authoritative, but also cool."

GreenSource, "The Magazine of Sustainable Design," is a bi-monthly, primarily controlled circulation magazine. Copies go to members of the U.S. Green Building Council, and additional subscriptions are sold. It's produced in New York City by the McGraw Hill Construction magazine group, with editorial partners Building Green, based in Brattleboro, Vermont.

(Above): "Curves Over Chicago" cover, January/February 2010.

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