Recently in Redesigns Category
Kevin Brainard and Cybele Grandjean known for their redesigns of Condé Nast Traveler, Martha Stewart Living, and Condé Nast's Brides, have launch a redesigned Consumer Reports--and their new partnership Area of Practice, along with Robert Spica.
Area of Practice developed the strategy and redesign for the new Consumer Reports in close collaboration with VP and general manager Brent Diamond, director of growth initiatives Steve Cooper, editor in chief Ellen Kampinsky, and creative director Tim LaPalme.
Founded in 1936 as Consumers Union, Consumer Reports is an independent, nonprofit magazine that serves over 4.5M readers monthly, through unbiased product testing and ratings, research, journalism, public education, and advocacy.
Although Consumer Reports is best known for its product reviews, the team recognized that the organizations lesser known but highly influential advocacy work and focus on consumer empowerment was an unique asset that would resonate with a broader audience.
Seeking to make the publication more accessible and attractive, to an audience of new readers, Brainard & Grandjean brought on board Martha Stewart Living and Brides alum Mary Cahill as a consulting photo editor.
Together the team started to rethink the editorial voice and shape the content to help create a modern publication that embraces its history and looks toward the future without alienating its core-audience.
Here are some of the highlights from the recent Roger Black-directed redesign of Hong Kong Tattler, a luxury, style, and lifestyle magazine. As group creative director of Edipresse Media in Hong Kong, Roger launched this redesign in March, and will carry it through seven other Tattler editions across Asia in the near future.
For more on Hong Tattler and the redesign, check out this nifty video. For the redesign Roger turned to Font Bureau and type designer David Jonathan Ross to revive a classic typeface, Forma, which was originally created in the mid-1960s by a team led by Aldo Novarese. The Font Bureau blog has a detailed (and properly obsessive) background story on the creation of the new font. It's a great look at the revival and redesign of a classic typeface and how it was developed.
Complete digital copies of Hong Kong Tattler can be downloaded via Magzter.
(Above): Photograph by Sean Lee-Davies
On the turn page we've got a slideshow of other pages from the Hong Kong Tattler redesign.
… MORELatina Media Ventures is the authoritative voice for the acculturated community of Hispanic women living in the US. For 16 years and across multiple platforms, Latina provides unique, in-depth, culturally-relevant, engaging and inspiring content on key areas of interest: including beauty, food, entertainment, celebrity, fashion, parenting and health. With 3MM readers, Latina is the largest magazine edited by and for Latin women.
… MOREIt is no secret that Alumni magazines exist on little to no art budget, serve a select group of people who want to see themselves grace its pages and are rarely exciting to anyone else but them.After celebrating its 100th anniversary, Georgia State University was ready for a redesign, and excited to challenge much of what we know--and have come to dislike about alumni magazines and focus its pages on capturing the soul of a campus that is alive and thriving. Georgia State University is located in the heart of downtown Atlanta with an enrollment of 32,000 students and over 180,000 alumni spread across the state of Georgia and around the world.
Janerka, who has previously worked as design director at AARP magazine, has been the consulting creative director for the bi-monthly Philadelphia-based mag since 2011. He says he took on the job because "redesigning the oldest magazine in the country was a no-brainer for me. Who could not take a challenge like that?"
Drawing on some Post logos from the 1950s for inspiration, Janerka has put a new twist on the classic spirit of the original magazine, all with "a modern perspective" as he explains. The illustration style on the cover has been updated; the first redesigned issue features a great portrait of Shirley MacLaine by illustrator Jody Hewgill. "The covers will continue to be illustrated, but rather than attempt to copy the look and feel of the classic Norman Rockwell covers, we will maintain a contemporary approach," says Janerka.
Check out the turn page for some pages from the inside redesign of The Saturday Evening Post, plus some logo design sketches.
(Above): The Saturday Evening Post, January/February 2013. Creative director: Andrzej Janerka, illustration: Jody Hewgill.
Six months after the launch of the Prevention redesign, our creative team is excited to share some brief insights into our new look and the paths we took to get here.… MORE
Rebranding the over 60-year-old Rodale flagship was a task not to be taken lightly. Our readers have a passion for health and wellness. They are active and involved. We needed to create a feeling of community in the magazine that would be at once inspirational but obtainable, fun but also serious. Also, we needed to do this for an audience that is more media savvy, digitally interactive and discerning about how they obtain and process information than any generation of readers before.
Okay sounds good, right? But how do you do all this with in-depth health content, on a digest-size page, while maintaining authority and not looking like a text book?
Here are the highlights:
All of the Fairchild Fashion Media magazines are oversized, 10" x 12" and have varying publication frequencies. Beauty Inc was relaunched in February, targeted to the cosmetics and fragrance industry. Menswear, launched in 2010, is a hybrid called B to C (Business to Consumer) and is sold on newsstands. It features industry insider news, fashion and style features, interviews and profiles. FN, formerly called Footwear News, is weekly, and was relaunched over the summer. The new design of WWD debuted in January, with two new sections, Style, which appears daily, and Men'sweek, which appears every Thursday.
(Above): FN, August 22, 2011. Photograph: Brian Klutch, art director: Elizabeth Slott.
Pentagram's design for the new Adweek captures the fantastic energy of these changes in advertising. Like the new editorial tone, the design is punchy, entertaining and authoritative, inspired by the spirit of the magazine's 1980s heyday and intended to set Adweek apart from Advertising Age, its main competitor. The designers worked closely with managing editor Hillary Frey, Executive Editor James Cooper and Digital Editor Nicholas Eckhart. The design of the magazine will be carried forth by Creative Director Nick Mrozowski. The website is also being relaunched with a new design by Area 17.
When Hugo Lindgren was announced as the editor of the magazine we knew he'd want change. This excited me because I felt like the design had moved too far away from the brand of the newspaper and this was the chance to get it right. Gail Bichler (Art Director of the magazine) and I divided the duties, she stayed on the weekly and lead the ship while I went upstairs to work on the redesign with Matt Willey, Caleb Bennett and Sara Cwynar. We used the newspaper and vintage magazine issues from the 50's, 60's and 70's as inspiration.
I recently got in touch with Lori Richmond, Design Director of Online Editorial, and Kristen Dudish, Online Designer, for some insight into designing and working for The Knot. We also discussed some of the recent changes made to the site when they redesigned a few months ago.… MORE
The Atlantic has had eight redesigns in its 151 years. James Bennet writes in his editor's note, that the November issue's new design is, "...the eighth effort to harmonize The Atlantic's style with its substance and the timbre of the times."
The design was done by Pentagram and in that same issue Michael Bierut's article A Question of Balance describes the magazine's new look.
A good Friday afternoon read.