The debut of the redesign of The Saturday Evening Post
is one of the (at least to my eyes) most remarkable visual turnarounds of a consumer magazine in recent memory. The magazine has been relaunched with much media fanfare to reach a newer, younger audience, and the graphic transformation of the cover is eye-popping. Creative director Andrzej Janerka
has taken the old, stale, retro-fied cover design and transformed it into a look that is dynamic, forward-looking, and very illustration-strong.
Janerka, who has previously worked as design director at AARP
magazine, has been the consulting creative director for the bi-monthly Philadelphia-based mag since 2011. He says he took on the job because "redesigning the oldest magazine in the country was a no-brainer for me. Who could not take a challenge like that?"
Drawing on some Post
logos from the 1950s for inspiration, Janerka has put a new twist on the classic spirit of the original magazine, all with "a modern perspective" as he explains. The illustration style on the cover has been updated; the first redesigned issue features a great portrait of Shirley MacLaine
by illustrator Jody Hewgill
. "The covers will continue to be illustrated, but rather than attempt to copy the look and feel of the classic Norman Rockwell covers, we will maintain a contemporary approach," says Janerka.
Check out the turn page for some pages from the inside redesign of The Saturday Evening Post
, plus some logo design sketches.
(Above): The Saturday Evening Post
, January/February 2013. Creative director: Andrzej Janerka
, illustration: Jody Hewgill