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Joe Zeff, who moderated last week's Take Me Out to the Ballgame night at the Helen Mills Theater featuring Sports Illustrated's Christopher Hercik and ESPN's John Korpics, offers these takeaways:

1. Don't take yourself too seriously. As they say in sports, these guys are future Hall of Famers. Hercik and his team at SI practically invented the multimedia magazine, beginning with its forward-thinking You Tube video showing a tablet-based magazine before anyone even knew what a tablet was. Korpics himself has won more medals than most of the people in the room. Combined. (And that's saying a lot considering some of the people in the audience.) Yet the two remain modest and approachable, taking time from their busy schedules to prepare in-depth presentations and share their experiences on a rainy Thursday night in Manhattan. Their work is impressive, their humility even moreso.

John Korpics, VP/Creative Director for Print and Digital Media at ESPN the Magazine and a featured speaker at SPD's "Take Me Out to the Ballgame" event later this month at the Helen Mills Theater, shares his favorite sports moments:

The world of sports comes to the Helen Mills Theater next month for an SPD Speakeasy featuring two industry heavyweights: Chris Hercik, Creative Director of Sports Illustrated, and John Korpics, Vice President/Creative Director for Print and Digital Media at ESPN the Magazine. Hercik and SI helped start the tablet publishing revolution with its innovative demo video before the iPad was even announced. Hercik continues to inspire with interactive editions for tablets, browsers and smartphones and smart standalone apps like Sports Illustrated Football Rivals. Korpics is one of the industry's brightest stars, with two National Magazine Awards and an SPD Magazine of the Year Award from his runs at Entertainment Weekly, Esquire, InStyle and Fortune. He joined ESPN this fall to oversee The Magazine and provide an integrated vision for its editorial and photography teams across all platforms. The two will take the stage January 26 for a moderated discussion about their innovative brands and to take questions from the audience. RSVP today after the jump...

Many thanks to Steve Hart from Adobe and Shawn Duffy from WoodWing for our amazing SPD Tablet Town Hall event last night at the Helen Mills Theater in Manhattan, where a capacity crowd had the opportunity to query experts from both companies about their tablet publishing offerings.

Some of the takeaways, as noted by moderator Joe Zeff of Joe Zeff Design:

The WoodWing-Adobe partnership creates a single standard for publishing magazines on the tablet. Adobe Digital Publishing System (DPS) enables content creators large and small to produce dynamic apps with minimal programming. WoodWing enhances that system by adding a way to manage content, distribute work among multiple users and enhance creativity through InDesign plug-ins that simplify complicated programming.